You have an annual plan, or you’re working on one that will be rolled out soon. The time, care, and effort you put into creating it will hopefully produce a well-thought-out plan that guides your organization effectively through the next year. But that’s only half the battle. The other half is in execution.
INTRODUCTION
The annual plan needs to be
everyone’s job.
This eBook contains helpful tip boxes specifically for ClearPoint users. Here you’ll find practical takeaways and suggestions on how to utilize relevant ClearPoint features to maximize your results.
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An annual plan needs to involve everyone equally. Annual planning is not just for the leadership team or the planning office—it requires the engagement and buy-in of everyone in the organization. It’s the only way to ensure the annual plan is actionable and effective.To engage every employee, you need effective communication, alignment, transparency, and proper incentives in place. This guide combines high-level information with specific actions for practical takeaways, helping you shift annual planning from being a centralized task to a shared organizational effort.
CREATING AWARENESS
CREATING
AWARENESS
For the annual plan to succeed, everyone must be aware of and invested in its goals. This process involves clearly communicating the plan’s purpose and how each role contributes to its success.Creating awareness will allow your plans to actually take hold in your organization. Awareness and excitement around your annual plan—and everyone’s role in it—will generate a bottom-up momentum and bring your strategy to life. Your employees will feel inspired by understanding how they can help your organization achieve its mission. When people know the “why” behind their responsibilities, it leads to better productivity and quality of work.
Communicate, Communicate, Communicate!
Use engaging visuals, such as infographics or annual planning dashboards, to make the plan easily understandable.Share the plan through multiple channels—company meetings, newsletters, and digital platforms.Host a launch event, such as an “Annual Plan Kickoff Day”.
CHAPTER 1: PRESERVING INFORMATION
CREATING AWARENESS
Put on your “marketing cap” and get creative. Use your organization’s communications department to build an internal brand, or, if you already have one, leverage your brand and logo to “color and shape” your strategy into something that is familiar across your organization. Your themes, perspectives, or even objectives can have specific colors associated with them for a polished and recognizable aesthetic.Once you’ve created your visual, find ways to share it. We’ve all heard advice around communicating important messages, things like, “Say something seven times in seven ways” and “Unless you are really tired of saying it, you have not communicated it enough.” There’s a reason these are popular sayings—they’re true! It is impossible to over-communicate.
Be creative in your communications:Turn your visual representations into posters and flyers and hang them in conference rooms, break rooms, your building lobby, and anywhere else where you can get eyes on the strategy.Create designed place-mats for your conference rooms to keep the strategy front and center while decisions are made.Carve out time to talk about plans at an employee all-hands meeting.Create notebooks or other swag items with your annual goals imprinted on them for employees to use.Spreadthewordviaacompanynewsletteroryourintranet,ifyou haveone.Youcanevencreatea“MeasureoftheMonth” newslettersectionhighlightingdifferentdepartmentKPIsyouare tracking.Design and distribute wallet cards that illustrate the annual plan.Add a annual plan segment to your new hire orientation program.
CHAPTER 1: PRESERVING INFORMATION
CREATING AWARENESS
Your goal here is
to introduce everyone to
the plans—and get them exci
ted about it!
Try anything and everything
to get th
e
word
out.
CHAPTER 1: PRESERVING INFORMATION
CREATING AWARENESS
ClearPoint makes it easy to design and shar
e annua
l
plans, strategy maps and visuals. You
can apply brand
colors to any document
, incorporate images and other
graphics, and share content internally or ext
ernally
either via the web or PDF.
Transparency in R
es
ult
s
Making everyone aware of the plan is the first step; you also need to be transparent with the results each reporting period to keep the momentum going. (Plus, it’s just plain good management.)Each month, you will be reporting on your annual plan. It is imperative those results are communicated to the entire organization.Take the notes from your performance review meetings, summarize them for the correct audience, and share accordingly. Updates on your objectives, measures, and initiatives can be distributed via email as a PDF, placed on your Intranet site, or shared on TVs around the office.Brown bag lunches, sometimes called “Lunch-&-Learns,” are great opportunities for leadership to present results to the entire company. They reinforce the importance of the strategy, provide good opportunities for transparency, and give everyone a chance to ask questions. A virtual “Ask Me Anything” session with leadership is another avenue to explore.We have seen other organizations create a simple trifold brochure after quarterly meetings. The outside is a quick summary of quarterly results (especially if it has an impact on bonuses) while the inside has the annual plan overview with RAG indicators on each objective, as well as what adjustments are being made to improve outcomes. The back of the brochure has a status update of key projects the entire company needs to know about, and what these results and changes mean to staff.
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CHAPTER 1: PRESERVING INFORMATION
CREATING AWARENESS
ClearPoint has features like HTML Publishing and
Community Dashboards that allow users to share
information
internally
across
an
ent
ire
organization,
or
to selectively share strategy information with ext
ern
al
stakeholders (such as a government might do wit
h
its residents). That level of transparency goes a long
way in keeping everyone informed and engaged.
Checklist
Use ClearPoint
Creating Awareness
Communicate Plans
Transparency in Re
sul
ts
Strategy map or infographic
Branded poster
Placemats for conference rooms
Annual plan kickoff
All hands meeting
Notebook
s
Measure of the Month
Wallet cards
New hire orientation
Share annual plan meeting notes
Brown bag lunches
“Ask Me Anything” sessio
ns
Trifold brochure
Share results on your intranet
site
CHAPTER 1: PRESERVING INFORMATION
CREATING OWNERSHIP
Every element of the annual plan should have clear ownership, with individuals or teams responsible for specific goals, measures, and initiatives.
Asking that question will help employees understand how they fit into the strategic plan—a scenario that will help your organization reach its goals more quickly.
If people are aware of the a
nnual plans
and motivated to execute it, decision-
making will always prom
pt
the question,
“What will help the organization better
achieve its goals?
Objectives/Goals—These are usually owned by members of the leadership team or other key staff who look at linked measures and initiatives to recommend approaches for success.Measures—These are typically owned by a data analyst who is responsible for reporting quantitative results and explaining the reason for the result.Initiatives—These are owned by project managers or leaders who are responsible for giving status updates and suggestions for staying on track, on time, and on budget. Often times initiatives are referred to as projects.
CREATING OWNERSHIP
CHAPTER 1: PRESERVING INFORMATION
CREATING OWNERSHIP
A Goal Champion is assigned to each goal in the annual plan; these individuals are responsible for ensuring that all measures and initiatives related to their goal are updated in a timely manner, as well as developing and reporting a synopsis of how that goal is performing.Positioned correctly, the role of Goal Champion is a privilege. The Goal Champion is given a chance to be in front of leadership and manage part of the annual plan. It is a form of recognition and an opportunity for the organization to develop future leaders. It can also help with buy-in because, if your annual plan has ten objectives, now you have ten employees—across different departments—bought in and actively promoting the annual plan.Goal Champions can come from anywhere in the organization. In local government, for example, we have even seen the Fire Chief take ownership of goals related to “Economic Development & Innovation.” This approach provides a real opportunity to break down silos and foster cross-departmental collaboration.Praise and recognize your Goal Champions, and have them serve a one-or two-year term before passing the role to someone else in the organization. Recognizing and elevating staff in this way will drive true ownership and engagement with the annual plan.
Be sure to take advantage of the “Owners” and
“Collaborators” functionality in ClearP
oint
to help
create ownership. You can also create custom user
pick-lists for
other roles in your strategy, like analyst,
champion, or approver. As
signing accountability and
making that information readily availabl
e encourages
better performance and also lets everyone know who
to reach out to if t
hey have ques
tions about a specific
objective, measure, or initiative.
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CHAPTER 1: PRESERVING INFORMATION
CREATING OWNERSHIP
Checklist
Creating Ownersh
ip
Assign owners and collaborat
ors to each
element of your plan
Appoint Goal Champions
In ClearPoint, you can make objective owners Goal
Champions. You could even customize t
he name of
the owner field, renaming the role as Goal Champion
or Objective Champion, depending on your preferred
terminology.
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CHAPTER 1: PRESERVING INFORMATION
INTEGRATING PLANS WITH OTHER MANAGEMENT PROCESSES
INTEGRATING THE
ANNUAL PLAN WITH
OTHER MAN
AGEMENT
PROCESSES
For your annual plan to be executed and managed successfully, it needs to be linked with relevant internal processes. Integrating certain key activities into the annual plan is critical in order for the plan to become a unifying force rather than an isolated, stand-alone document.
Annual Plans
Integrating Processes
Many organizations direct individual departments to create a department business plan or work plan. Department business plans should include:
CHAPTER 1: PRESERVING INFORMATION
INTEGRATING PLANS WITH OTHER MANAGEMENT PROCESSES
An outline of the department’s goalsThe steps they will undertake to achieve those goalsThe timeline during which these goals should be achieved These business plans need to be linked to the strategy to ensure alignment and show departments and staff how their work ties to the larger organizational goals.It’s also smart to integrate your budgeting process into your annual plan.
We’ve seen organizations implement frameworks where every budget request needs to be tied to a performance measure. The logic holds that if these measures are your success indicators, then the budget request should impact the performance measure and your annual plan. Similarly, project budgets can be connected to goals in the overall strategy as well.Tying division and department budgets to the annual plan will naturally stimulate more goal-related discussions among leaders and staff. During the budgeting process, they will need to consider how their department fits into the bigger picture and how their day-to-day work, operations, and budget align. They are also more likely to ask important questions and engage with the annual plan in deeply meaningful ways.
You cannot maximize your effectiveness in
executing your annual plan
without linking
your plans to stra
tegic pr
iorities.
CHAPTER 1: PRESERVING INFORMATION
INTEGRATING PLANS WITH OTHER MANAGEMENT PROCESSES
ClearPoint offers multiple ways to tie activities to
overall strategy. You can include links to measures in
your budget books; utilize ClearPoint chart
s to display
data in your bud
get
documents; and even create
custo
m fields in ClearPoint to notate which
budget line
items are related to each measure or initiative.
If you are just starting out with annual planning, review your current budgeting approach to find ways it can be tied to the annual plan. No matter the outcome, you will learn something. If you are not able to fully integrate the budget process and the annual plan in your next budgeting cycle, then try it in phases. Link what elements you can, and incrementally work to formalize the connection and make it your organization’s cultural norm. It may take time, but the payoff is tremendous.Project management has likely already been going on at your organization, but now, you will be working to integrate those approaches and practices into your annual plan.
The Project
Management Office has
always been about “doing things right,”
but with annual plans and strategy,
there will be more of
an emphasi
s on
“doing the right things.”
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CHAPTER 1: PRESERVING INFORMATION
INTEGRATING PLANS WITH OTHER MANAGEMENT PROCESSES
Integrating Data
More than likely, your organization is already collecting a variety of data, and data tracking may even be part of department business plans. That’s a good thing because the information you need for successful annual plan execution lives throughout the organization, and all those data streams must be viewed and analyzed together, in context.Those employees supplying data will need to understand the importance of providing updates that influence annual planning and decision-making. You can work with data owners to streamline their collection activities and improve their ability to share what may have been previously siloed information.With department data being elevated to organization-wide data, it may be necessary to do some data clean-up. Create a data governance policy to ensure consistency. All involved parties will need to agree on certain formulas, data sources, measure definitions, and an approach to make collection simple and accurate.
To simplify data collection, use the Data Loa
der
to automatically add or update data from mult
iple
systems into ClearPoint. You can add element
s (like
objectives, measures, and initiatives) and upload
numerical values from Excel and databases as we
ll as
qualitative analysis. You can also bring raw values into
ClearPoint and have the application run
calculations
and evaluations, and visualize your dat
a. ClearPoint
can even document d
ata sources for transparency
and show element linkages to illustrate how
everything fits together
.
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CHAPTER 1: PRESERVING INFORMATION
INTEGRATING PLANS WITH OTHER MANAGEMENT PROCESSES
Checklist
Integrate Plans with Other
Management Processes
Integrating Pr
ocesses
Integrating Data
Link department business plans to
the strat
egy
Connect budget to annual plans and strategy
Work with the project management offiic
e
Connect dat
abases and link data
Create a data governance policy
Define measure formulas and definitions
Document the d
ata-gathering process
CHAPTER 1: PRESERVING INFORMATION
ALIGNING COMPETENCY AND SKILL DEVELOPMENT
ALIGNING
COMPETENCY
AND
SKILL DEVELOPMEN
T
Depending on your organization and your annual plan, tackling something new may require doing things differently. If your current employee pool lacks the right skills and competencies to adapt to these changes, your annual objectives may not be attainable.To meet this challenge, look at your annual plan and define the skills necessary for its execution. Then, with those skills in mind, assess the status of the organization’s skillset today. If there is a gap, how will you work to close it over time? Investing in staff training or hiring for those specific skills are two options. Another is to partner with an outside organization that offers those competencies.Be sure to include human resources in these discussions, but do not fall into the trap of tying skill acquisition to performance reviews—at least not immediately. First, conduct a high-level review, set out clear needs and criteria, and then incorporate employee development goals as appropriate based on your gap analysis.Over time, with clearly articulated goals, you can track how well your organization is closing the skills and competency gap to support the successful execution of the annual plan.
Create a report in ClearPoint list
ing your objectives,
measures, and initiatives, and use it as the basis for
your gap analysis. Once you’ve determined how to
proceed in addressing your
skills and competency
gaps, you can then create the appropria
te measures
and initiatives in ClearPoint needed to trac
k y
our
progress toward
closing them.
CHAPTER 1: PRESERVING INFORMATION
ALIGNING COMPETENCY AND SKILL DEVELOPMENT
Checklist
Aligning Competency and Skill
Development Connect with HR
Create a skills gap matrix
Report on pro
gress in closing the gap
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People join an organization because they believe in the mission and want to help make it a reality. However, people often genuinely do not know where their job fits into the mission or how they can help. It is your job to motivate people to understand where they fit in, so they are both able and inspired to work toward executing your strategy.
CHAPTER 1: PRESERVING INFORMATION
ALIGNING PERSONAL GOALS
ALIGNING PERSONAL
GOALS
CHAPTER 1: PRESERVING INFORMATION
ALIGNING PERSONAL GOALS
Personal Alignment and
Awareness
Everyone must know how they contribute to the organization’s annual plan to make it a success.Countless decisions are made each day by individuals at all levels of the organization. Ideally, all these decisions will take the annual plan into account—as long as people are aware of it.Consider meeting individually with staff members in each department to walk them through their contributions to the annual plan. Give staff an opportunity to ask questions that may be unique to their departments or work, and be open to their feedback. Brown bag events work very well for this approach.As you discuss the annual plan, explain the performance measures and tie them to departmental measures to illustrate the impact of the department’s performance. Also, show how their departmental goals, business plans, or initiatives tie to the broader strategic plan. Not every department objective needs a direct connection to organizational goals, but several of them should align.
In ClearPoint, you can utilize parent and child
linkages to show how department o
bjectives tie to
organizational objectives. Views like the Alignme
nt
Matrix help show contrib
utions to t
he strategy from
each department. Linkages can also be explored to
show how everything ties t
ogether.
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CHAPTER 1: PRESERVING INFORMATION
ALIGNING PERSONAL GOALS
An
nual Plan Branding
Annual plan branding—which we mentioned previously as a way to strengthen the presentation of your annual plan to the workforce—can also be very beneficial for promoting individual alignment. For example, one local government designed its annual plan around the mantra of “We build community.” As their departments worked toward achieving objectives, many used terminology like “We build community by [each department’s contribution here].” This approach helps all staff clearly see how each team’s work impacts the organization’s larger goals.As departments lean into the annual plan and this approach, recognize them. Use their buy-in and success as an example to motivate other departments. Encourage department heads to connect and share best practices, and lean on solid case study examples as inspiration.
Personal
Scorecard
Your organization may also want to consider creating personal scorecards for your staff. While certainly not required, this technique can assist your annual planning and HR performance management efforts in a big way. Creating a personal scorecard involves giving individuals a set of goals and measures that link directly to the annual plan objectives of their department (which should thereby link to the overall strategic plan). The individual’s performance is measured and evaluated based on outcomes and results.Each personal scorecard objective should be part of a cause-and-effect chain that represents the employee’s contribution to annual plan results. Personal objectives included in the scorecard should be relevant to both the employee’s role and responsibilities as well as within the employee’s control.The OKR approach has emerged as a leading framework for personal scorecards. OKR, which stands for objectives andkey results, focuses on goal-setting objectives and their outcomes. This framework can be a valuable tool, but goals must be aligned to the department’s annual plan and the organization’s broader annual objectives to be successful.
CHAPTER 1: PRESERVING INFORMATION
ALIGNING PERSONAL GOALS
ClearPoint summary report views can be filtered by
individual for the purpose of viewing and t
racking
individual contribut
ions. These views can be set as the
homepage so they display immediately upon login.
Checklist
Aligning Personal Goals
Personal Alignment and
Awareness
Personal
Scorecard
Meet individually with each department
Utilize department and tea
m scorecards
Create staff wallet card
s
Integrate with HR measurement process
Explore OKRs
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CHAPTER 1: PRESERVING INFORMATION
ALIGNING INCENTIVES
Employees who are aware of the annual plan, understand how their job fits into the approach, and are highly motivated to achieve your organization’s annual goals are all good indicators for success. But you can still do more to guarantee results by using incentives.
Incentives reinforce desired behaviors while simultaneously increasing awareness of the annual plan. They provide an opportunity to talk about and message the plan in a new and different way. As part of that process, you are answering the question silently repeated in everyone’s mind: “What’s in it for me?” Make sure your approach to incentives answers that question.There are two categories of incentives: financial and non-financial. Depending on your industry and your organization, financial incentives may not be an option, so let’s begin with the non-financial options.
ALIGNING INCENTIVES
Incentives drive the type of beh
avior you
want to see, and thus have a big role to play
in executing your annual p
lan effectively.
Non-Financial Incentives
Financial incentives are usually thought to be more effective, but non-financial incentives can be very powerful on their own.In fact, they tend to be used more often because they offer opportunities to inspire people in creative ways that money simply can’t. Just as the ingenuity of your “marketing cap” came in handy to raise awareness of your annual plan, you’ll need to don that same cap again to dream up some new ideas for incentives that will appeal to your specific workforce.
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ALIGNING INCENTIVES
Get creative! The best approaches for incentivizing without spending money (or spending a nominal amount) revolve around recognition. Highlighting employees who are doing great work is a strong motivator. It encourages the continued behavior in the person being recognized while also demonstrating the behavior to others. Ever heard of FOMO (fear of missing out)? It truly works to drive results. Plus, giving official recognition affords another opportunity to talk about the annual plan!Think about the different avenues you could leverage to recognize those doing good work:Does your organization have an internal newsletter? If so, write a short piece about their accomplishments and include a picture.Print official certificates and create whatever categories or achievements you want. You can recognize staff for goal achievement, process improvements, stellar measure performance, or well-executed projects and outcomes. The list goes on and on depending on what behaviors you want to drive.
Throw a small celebration to recognize individuals or achievements. Try to have someone from the leadership team in attendance to drive home leadership buy-in and the importance of the annual plan. Be sure to take pictures and publicize the party, and specify what the department or team is doing so well. In the instances where this approach was employed, other departments were said to have enthusiastically reached out afterward wanting to up their game.
Skilled software users sho
uld get points, too!
ClearPoint users can be recognized for anyth
ing from
competency and training completion
to number of
updates and coolest dashboard.
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CHAPTER 1: PRESERVING INFORMATION
ALIGNING INCENTIVES
•Create awards to hand out. It’s tempting to default to recognizing individuals, but there is no rule saying you can only give an award to one person. Recognizing departments doing great work with performance management is a power move. We have seen departments leading the way rewarded with doughnuts, pizza, rotating coveted parking spots, and other surprises to great effect. Handing out swag is always a solid approach, and you can make it strategy-themed too.With any recognition or reward, be sure to call attention to the effort, the journey or process, and the outcome. At first, you may find you are recognizing the effort employees are making, but with consistent focus, you will be recognizing and celebrating outcomes before you know it!
Financial Incentives
Youhavespentsignificanttimeandenergytocreateastrategy.Nowit’s timeto commitfinancialresourcestotheplan—theproverbial“Putyour money where your mouth is” moment. With financial incentives, there are two main approaches; if feasible, you can do both.First, you can tie financial resources to your annual plan, which we highly recommend. Align your budget to your strategic goals to ensure that you’re spending your resources in the right areas.Second, if you already have, or are considering setting up, a bonus pay structure, try linking it to your new strategy. If tying the strategy to a department’s budget gets staff to lean forward in their chair with interest, just wait until you tie their compensation to the strategy.At the beginning of this section, we suggested you must be able to answer your staff’s question “What’s in it for me?” By linking annual plan results to your organization’s bonus structure, it could not be more obvious what is in it for them.
CHAPTER 1: PRESERVING INFORMATION
ALIGNING INCENTIVES
Your strategy is significantly amplified once it is brought into the compensation conversation. Work with leadership and HR to develop a model that is both fair and effective. Start small, with leadership only, before expanding it to all employees eligible for a bonus.Take the personal scorecard we mentioned above and tie a specific bonus allocation to it. Some organizations create a bonus pool that is funded based on organization-wide measures, and bonuses are paid out based on personal measures.Additionally, you could begin by tying only a portion of the bonus to the strategic plan. For example, 25% of the bonus is calculated based on the strategic plan results while the remaining 75% is calculated using other defined criteria. Remember that the larger the bonus percentage tied to strategy, the more engaged employees will be.As you design the program, be mindful of the organization’s overall financial health. Some organizations have jumped into financial incentives too quickly only to later realize they were paying out bonuses on the wrong measures when their finances were still underperforming. Consider enacting a financial threshold to fund the bonus, and distributing money only when the financial threshold is met. It is a two-part process, but the added layer ensures your new bonus program does not put you at financial risk.
Tying bonuses to your overall plans may not be practical or feasible for all organizations, but if it is on the table, it deserves very strong consideration.
ClearPoint can be used to calcula
te bonuses in various
ways based on annual plan performance. One
example would be to weigh
t various element results
to give you a bonus coeffiicient t
h
at can be used to
calculate the payout for each im
pacted employee.
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CHAPTER 1: PRESERVING INFORMATION
ALIGNING INCENTIVES
As you work to incentivize plan-related performance, always put yourself in the shoes of your staff. It’s human nature to view any kind of change through a personal lens (as in, “What’s in it for me?”). Whether your options are non-financial, financial, or a combination of both, don’t be afraid to try something new and iterate.
Checklist
Aligning Incentives
Non-Financial Incentives
Financial Incentives
Newsletter recognition
Intranet recognition
Award ceremonies
Team recognition
Pub
licize the recognition
Tie bonuses to performance
Don’t lose sight of your overall financial health
CHAPTER 1: PRESERVING INFORMATION
Most organizations fail to achieve the annual goals they set out for at the beginning of the year. Often because the strategy is never fully integrated into the fabric of the organization. If you take the important steps outlined in this ebook—around communication, alignment, transparency, and proper incentives—you will set your organization up to be one that beats the odds and succeeds.You’ve worked hard to create your annual plan, and while executing it can be a challenge, it really is the moment you have been waiting for and working toward. Have fun with it and embrace it! Keep donning that “marketing cap” and be creative. As you work to get the annual plan out of the leadership office and into the entire organization, always be on the lookout for new ways to engage employees. Network and learn from others who are in a similar role at other organizations, both within and outside of your industry. We have a robust ClearPoint Community that is always looking to exchange ideas.We have combined all the chapter checklists into one comprehensive version (below) to help you keep in mind all the ideas shared in this ebook. As always, ClearPoint—our software and our team—is here to help in a variety of ways. We welcome your feedback, ideas, and thoughts around rolling out, implementing, and executing your annual plan.If approaches you are trying are working well, let us know!The same goes for things that aren’t going so well. We are available at support@clearpointstrategy.com and hope to continue to be a partner in your success. Have fun bringing your annual plan to life!