Branding Examples
From Theory to Practice
As we unpack the world of branding, it becomes more and more apparent that, above all,
branding means possibility. It means finding new creative opportunities to position yourself on
the market and actually redefining what is possible. And as the market is getting increasingly
crowded, it’s important to understand what other players are doing and what you can learn from
them.
Big brands today are leading by example. They are considered true pioneers in their own right
because they have come to define consumer and market expectations. But even so, new niche
markets are emerging every year. And given the visibility warranted by our digital reality,
possibilities abound.
To help you act on these emerging possibilities, let’s explore 5 branding examples that helped
other companies stand out and make a name for themselves. From small businesses to big
corporations, there’s plenty of creative inspiration to draw from in order to master the balancing
act between being creative and communicating value when it comes to your branding efforts.
Made with Xara Cloud | Last updated 04 December 2020
Made with Xara Cloud | Last updated 04 December 2020
ource: www.dropbox.com/branding
4. Slack
Slack is a collaboration tool that set out on a big mission: to change the way people work and
communicate. The idea behind this mission was to enable workers to be more productive
through simple and easy-to-use tools.
Initially, the brand logo was a “#,” which is also an organizing element in the platform itself. Each
channel begins with a #, meaning that it’s the place where teams can discuss different topics.
The logo was later retooled to eliminate reproduction challenges and to ensure consistency
across applications. While it still resembles an octothorpe, the new logo is made out of a speech
bubble and a lozenge.
To make the color palette more manageable, the brand also limited the color range to 4 primary
colors instead of 11. The new color palette looks better on-screen and the new colors are
optimized to stand out against any background, not just white.
Source: slack.com/intl/en-de/media-kit