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HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

HOW TO COMBINE ONLINE AND

OFFLINE CHANNELS TO WIN

MORE REAL ESTATE LEADS

A guide with 20+ templates to help you implement a

multichannel marketing in your real estate business

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INDEX

Introduction

How to Build Real Estate Branding

How Social Media Promotes Real Estate Business

Facebook

Instagram Hashtags

Print Advertising Ideas

Flyers

Brochures Postcards
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HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

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INTRODUCTION

Real estate marketing never stands still. The sector is more competitive than ever, so real estate firms need to remain imaginative in their approach to reaching out to potential buyers. Whether you’re a professional real estate agent or selling a property privately, maximizing the exposure of your property listing is crucial. This guide will walk you through ways to implement and get the most out of branding, social media and print advertising in your real estate business. Moreover, we present many templates as examples in this guide. All of these templates you can find in Xara Cloud.  If you don’t already have a Xara Cloud account, create one in a few seconds here: https://xara.com/. Once you are logged in, all templates can be easily edited. You only need to have your logo and the images and text you want to include. Ready to dive in? Let’s get familiar with online and offline channels in the real estate business!

HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

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HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

Chapter 1

How to Build Real Estate Branding
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Real Estate Branding

The tips to improve your branding
Real estate agents have to communicate an air of authority and trustworthiness at all times. Appealing to both buyers and sellers involves building trust. And that’s best achieved through strong, relevant branding. We’ve put together a few tips on how to get real estate branding right the first time.

Research Your Local Market

Who’s buying homes in your area of influence? And who’s selling? In order to build your realtor brand, you’ll need to know everything about your potential customers. Only by understanding your competitors can you create a visionary brand that will resonate.

Create Your Average Buyer and

Seller Personas

Using the information you gathered through your local market research, construct average personas. This involves creating one fictional character for the buyer, and another for the seller.
You’ll have given each one an income, a marital status, a home, and an age. In fact, you can add as many details as you like. The main objective is to create someone to whom you can direct all of your marketing and branding messages.

Create and Cultivate Your USPs

Now that you know your average customer, you can begin to create a real estate proposition that would appeal to them. If, for example, your target seller used social media regularly, you could make social media marketing one of your core services. If your target buyer lives in a large property with a pool and land, you could specialize in this type of property. Your unique selling points (USPs), are the services and traits that set you apart from the competition. What do you do or offer that your competitors don’t? List all your strengths, and look for those that are relevant to the personas you created. Once you have a clear proposition, you can start crafting the visual elements of your branding.

HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

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Real Estate Branding

The tips to improve your branding

Get to Know the Competition

You shouldn’t simply copy what your competitors are doing. Instead, use their branding and marketing as an inspiration for your own. Of course, researching the competition isn’t just about looking for inspiration. Only by knowing what other real estate firms in your area are doing can you ensure your brand message is unique. Ideally, the colors, logos, fonts, and general messages you adopt should be completely original and unique.

Create a Visually Striking

Brand Identity

A great company name is an integral part of any great real estate brand. It has to tell customers exactly what you’re about — in three words or fewer. The brand identifier is the accompanying word you choose. This could be your name, a word with meaning in the local area, or something completely unrelated. Don’t be afraid to think outside the box when coming up with a great name.

Create a Logo That Tells a Story

The most important aspect of any real estate brand logo is uniqueness. It has to speak directly to those personas you created at the start of this process. It has to tell them something about how you operate. But it also has to set you apart from the competition. You have the option of using graphics to give your logo a very definite real estate aesthetic. Or you can simply focus on style, trust, and visual appeal. As long as the personas you created are likely to respond favorably to what you create, your logo should help to build your brand.

Apply Your Branding to All of

Your Marketing Communications

Once you have a name, a logo, a color scheme, and a voice, it’s time to create eye-catching marketing materials with them. Property brochures, your real estate website, your business cards, letters, yard signs, and everything else you use should carry your branding in its exact form.

HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

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HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

Chapter 2

How Social Media Promotes Real Estate Business
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Facebook

The best Facebook Ads for real estate business
Facebook is a very interesting platform to consider for your real estate ads. Their ability to target specific areas, demographics and interests will help you maximize your ad dollars, since you don’t need to spend money on people who are not in your target group. Let’s have a deeper look at what kind of Facebook ads should be used in real estate.

Just Listed Facebook Ad

Start to raise awareness in your audience by using simple ads that show beautiful images of your just listed properties.
By using a color that matches your image you ensure that the ad looks beautiful.

Ads to Promote Your Services

If you are looking to get new properties, start promoting your business to potential sellers by offering a free estimate of how much their house would sell for. They will turn into leads and some of them will decide to sell with you.

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Facebook

The best Facebook Ads for real estate business

Informative Ad

Not only does this ad give an overview of the main entrance and most important rooms in the house, but it also includes the contact information for people to find out more. This ad will probably work best on warm audiences that have shown some interest in buying.

Open House Ad

One very cleaver way to use Facebook ads is to bring a lot of people to your open house. When people are scrolling down their feed, they often overlook ads. So how to make them notice? Using a bright color might help your ads to get seen. Remember to collect information about the prospect and also to send them all the relevant information to attend the open house.

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Facebook

The best Facebook Ads for real estate business

Just Sold Ad

Playing with scarcity can be a great way to get more people on board. This ad entices potential buyers to move quickly and give you a call or visit your website. Combining an inviting image with some persuasive text will hopefully prove an irresistible call to action! If you haven’t already tried Facebook ads, because you thought you would need to hire an expensive agency to create the graphics, think again! You can create ads like the ones shown before starting from a template.
Keep in mind that Facebook limits the amount of text you can include in your ads to 20% of the image. So for Facebook ads it’s best to use a more visual approach, with big images and little or no text. Otherwise, you risk your ads not being shown.

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Instagram

Tips for your real estate Instagram campaign
Social media has changed real estate marketing - there’s no use in arguing about that. One specific social media channel that a lot of real estate agents have yet to take advantage of is Instagram. So, how should agents use Instagram to find leads and close more deals? Here are 6 ways:

Use an Instagram Business

Profile

When leads are looking for real estate agents to work with or houses for sale to buy, it’s best they stumble across a professional profile on Instagram that is the best representation of yourself and your real estate business - plain and simple.

Don’t Avoid Instagram Stories

At the end of the day, leads want to know who you are as a real estate agent. They want someone they can trust who has a personality that fits theirs.

Use Aesthetically Pleasing

Images

There is a difference between a “good quality photo” and an “aesthetically pleasing photo.” One makes you look professional, while the other does that in addition to garnering interest on Instagram. Take a look at this example. It’s the same beautiful home and both images below are of high quality. But a simple shift of angle that shows the Instagram-worthy landscape is sure to grab attention as people scroll by.

Don’t Forget to Add Your Real

Estate Branding

Be sure to get your name out on pictures by branding your images. Whether it’s a watermark or an obvious logo, if your photos do end up making the rounds, real estate leads will find their way back to you.

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Instagram

Tips for your real estate Instagram campaign

You Can Add a “Personal

Touch”

Leads don’t just want to see property photos; they’d like to know the area as well. You can follow up a listing with a few pretty photos of a local shop or two of your favorite spots in the neighborhood. This not only lets you share the things you love, showing off some of your personality, but it also provides meaningful purpose to your real estate leads.

Don’t Randomly Use Hashtags

You might think all you need to do is add #houseforsale or #realestate. But since marketing experts discovered Instagram’s potential, real estate hashtags have been dragged into the SEO game. Do a little research on which hashtags work best for which posts.  A few minutes of research can really up this aspect of your Instagram marketing.

HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

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Hashtags

Most used real estate hashtags
Creating the perfect social media campaign takes time and careful planning so the last thing you want is for your well crafted and audience engaging posts to be seen by the wrong crowd or fail to get any interactions. While getting your posts in front of the right audience is never going to be an exact science, there a few things you can do to help maximize the chances of success. For all social media posts, there is definitely one big thing you should get right everytime, and that is hashtags. Hashtags (#) allow your posts to be indexed by social media platforms and be searchable by social media users looking for that particular subject, which means they likely to be the exact audience you want to attract. Let’s check out the type of Real Estate hashtags you should be using:

Real estate focused hashtags

#realestate #realestateagent
#realestateexpert #realestateassociatebroker #realestateinvestor #realestateinvesting #realestatelife #realestateforsale #realtor #realestatetips

Property for sale

#homesales #housesales #homeforsale #houseforsale #propertyforsale #forsale #propertysales #justsold #sold #selling

New properties & events

#justlisted #openhouse

HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

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Hashtags

Most used real estate hashtags

Targeted hashtags

#neighborhood #location #localattraction #luxuryliving #newhome #investment #countrylife #oceanview #milliondollarlisting #townhomes #condo

Branded

#yourname #realestatebrokername #companyname

Creative & alternative

#fixerupper #emptynest #renovated #househunting
#homesearch #dreamhouse #architecture #landscape #mortgage

HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

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HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

Chapter 3

Print Advertising Ideas
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Flyers

The examples of real estate flyers
Are you having a hard time coming up with new ideas for your flyers? Creating beautifully designed documents such as flyers doesn’t have to be hard, expensive or time-consuming. With a tool like Xara Cloud, you can create stunning flyers starting from professional templates like the ones that follow. Have a look and get inspired!

Classic Tri-fold Flyer

This flyer has room for the basic information about your business, but also uses imagery and icons to communicate more information in less space. It’s a great solution if you need something simple to hand out to people in the neighborhood who might be interested.

Bold Colors Flyer

When people receive a flyer, many of them are really quick to throw it to the bin, unless something stops them, and this template can do it. This flyer with its bold colors won’t go unnoticed. Tip – but make sure that your bright colors fit with your brand!

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Flyers

The examples of real estate flyers

Multiple-Property Flyer

This flyer combines images and icons to show 4 different properties with their main features in a very small space. If you want to market different house alternatives this can be a great template to use. It allows people to easily compare different properties.

Business Flyer

Sometimes you don’t want to market a property, but your real estate business as a whole, to generate more trust and open new collaboration opportunities. You can use this flyer that allows you to present your business in a professional way and explain what services you offer.

HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

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Flyers

The examples of real estate flyers

Black and White Agent Flyer

Are you a new real estate agent that needs to let the community to know who you are? You might consider using this black and white template that combines shapes, text and your photo to show people why you should be their next real estate agent!

Luxury Flyer

If you are marketing a high-end property there are some ways you can create this feeling in your flyers. This template, for example, was branded using the golden colors in the image so it looks balanced, and the fancy images add an even more premium look.

HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

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Flyers

The examples of real estate flyers

Urban Flyer

Modern architecture can be a source of inspiration when you create your next flyer. The design of this template is very compelling because of the geometrical shapes and balance of colors.

Simple Design Flyer

Simple shapes can work really well to add a very professional look to your flyer. This template is a great example of an elegant design that you might send to clients or partners to tell them news about your business.

HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

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Brochures

The examples of real estate brochures
A brochure, when beautifully designed, is always valuable, and there’s a high chance that people will actually read and keep them . You can bring them to your next open house, give them directly to people interested in your listings, or send them to partners by post. If you thought it would be very difficult to create a brochure, think again! If you use one of Xara templates it can take just a few minutes to design your own brochures, that look both professional and on-brand. We give you some ideas that can help you get started, but remember that the options are endless!

Elegant Brochure

This brochure is perfect for both commercial and residential properties.
Add your colors, fonts, images and text and you won’t need to worry about where to place elements or what colors to use for each shape, text, etc. Your brochure will be automatically branded for you.

Visual Brochure

Images are super important in any marketing campaign, but even more in real estate! Using high-quality photos will ensure people know the value of your property. This template combines big images with text and shapes to make it aesthetic.

HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

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Brochures

The examples of real estate brochures

Exposé Brochure

This elegant yet simple brochure can help you show one or several properties with ease. The stylish design will definitely entice clients into a viewing . It contains plenty of images and text to describe properties, and even maps and tables to give even more detail to potential buyers.

Corporate Brochure

Impress not just your clients, but also your partners and other agents. This brochure offers the perfect opportunity to showcase your company . Include information about your properties, agents that work with you or even show numbers in a visual way.

HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

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Postcards

The real estate postcard ideas
Postcards are a very cost effective way to reach your target audience. They offer some obvious short term benefits - more prospects, more sales! Some reasons why it is a good idea to start sending postcards: They help you raise awareness and build your brand. Very efficient targeting. Postcards allow you to reach only the people you want to target. Relatively cheap. Compared to other forms of offline marketing, postcards are not expensive to print and send. Have a look at the ideas we have collected for you to get inspired. All these templates are fully editable in Xara Cloud so you create highly personalized postcards!

Quote Postcard

Sometimes renters are not aware of the benefits of buying a house, and this kind of postcard can raise awareness of their possibilities. Even if most of them aren’t looking to buy at the time, they will think about you when the time comes to buy their own home.

Just Listed Postcard

If you have some new properties for sale, you can start to raise interest in your neighborhood using this postcard. Its simple design allows you to showcase the property and inform the potential buyer. This postcard is a safe, bet that will bring new prospects to your business.

HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

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Postcards

The real estate postcard ideas

Thinking of Selling Postcard

Do you think this is a particularly good moment to sell a specific property? Probably some owners are already thinking about selling their house and this postcard will increase the probability that they will choose you as their real estate agent.

Open House Postcard

The goal of this open house postcard is clear: To get people to attend it! It will work best for properties where you have high quality and inviting images that will motivate people to attend . There is no need to add too much text as the images in this case do the job better.

Just Sold Postcard

Did you recently sell an amazing house? It can be a great idea to let the neighbors know about it and promote your business at the same time. A simple postcard with the house or building you just sold and some bold text can work wonders for this purpose.

HOW TO COMBINE ONLINE AND OFFLINE CHANNELS TO RECEIVE EXTRA REAL ESTATE PROSPECTS

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