What
is
the
Future
of
Di
gita
l
Marke
ting
-
Guide
2022
Are
ther
e
key
fact
ors
for
succe
ss
in
digital
market
ing?
This
artic
le
explores
Social
Media
Marketin
g,
Searc
h
Eng
ine
Optimization,
Machine
Lear
ning,
Remarketin
g,
and
Retarget
ing
by
Massive
Dynamics
USA
The
future
of
market
ing
is
digital
-
and
the
questions
that
arise
are:
"Will
it
rule
the
world?"
Social
Media
Marketing
With
a
slew
of
new
applications
,
social
media
has
become
a
one-stop
shop
for
information
and
social
intera
ctions
.
In
addition
to
keeping
up
with
news
and
event
s,
users
are
also
using
social
media
to
conduct
e-commerce.
In
recen
t
years
,
social
media
has
begun
to
venture
into
the
world
of
e-commerce,
with
the
introduct
ion
of
more
B2C
functiona
l
it
y.
Number
9
provi
des
the
best
services
regarding
digital
marketing.Small
businesse
s
can
now
use
social
media
to
promote
products
and
service
s.
The
convenie
nce
of
these
feat
ures
is
only
going
to
improve
your
social
media
market
ing
stra
tegy.
Search
Eng
ine
Marke
ting
With
a
share
of
65
percent
of
the
global
market,
Google
is
the
undispute
d
king
of
the
sear
ch
engines.
Bing
and
Yah
oo
are
not
far
behind
with
only
28
percent
market
shar
e,
respect
ively.
In
addition
to
Google,
ther
e
are
also
countr
y-specific
sea
rch
engines
such
as
Yan
dex
and
Baidu
in
China.
The
future
of
sea
rch
marketin
g
lies
in
organic
search
result
s,
which
are
influenced
by
what
people
are
sea
rching
for
like
digital
marketing
agency
in
dubai
.
With
a
little
effort,
search
engines
can
deliver
a
website's
conten
t
to
the
right
of
the
sea
rch
r
esult
s.
Machine
Le
arning
Historically,
market
ers
have
creat
ed
and
test
ed
hypothes
es,
ana
lyzed
the
result
s
and
r
efined
their
strat
egies
base
d
on
their
findings.
This
is
an
incredibly
labor-intensive
process
and
can
result
in
incorrect
results
.
For
example,
it
would
take
four
hours
for
a
market
er
to
evalua
te
20
advert
ising
campaigns,
which
may
include
as
many
as
10
behavioral
paramet
ers
for
five
different
segments.
Tha
t's
almost
half
o
f
the
market
er'
s
day
,
and
that
's
befor
e
t
hey
even
st
art
thinking
about
how
t
o
use
machine
learnin
g
in
their
campaigns.
R
emarketing
Remarketin
g
is
a
powerful
marketin
g
techn
ique
tha
t
helps
companies
keep
in
front
of
past
visitors,
subscribers
,
or
even
buyers.
It
uses
trac
king
cookies
and
device
IDs
to
display
ads
based
on
the
people's
past
interests
and
for
organic
reac
h
on
sea
rch
engines
go
for
seo
company
in
Dubai
.
For
example,
a
company
may
show
ads
if
a
visitor
to
its
website
has
left
their
cart
before
making
a
purcha
se.
This
stra
tegy
is
incredibly
effect
ive
because
96%
of
visitors
t
o
a
website
are
not
yet
r
eady
to
make
a
purcha
se.
Game
adve
rtisi
ng
In-game
advertising
is
set
to
revolutionize
the
advert
ising
industry
and
mobile
app
development
agenc
y
.
Current
ly,
the
vast
majority
of
gamers
are
upper-funnel
consumers
who
are
hesita
nt
to
leave
the
immersive
environment
of
t
heir
g
ames.
Tha
t
means
that
crucia
l
KPIs
such
as
viewability
can
be
trac
ked
in
great
detail.
Developers
can
even
determine
the
length
of
the
time
an
ad
is
viewed
and
which
portion
of
the
ad
is
being
se
en.
Dove's
Reverse
Selfie
campaign
Dove's
Reverse
Selfie
campaigns
highlight
the
negative
effect
s
of
social
media
on
children,
focusing
on
the
negat
ive
impacts
of
the
selfie
cultur
e.
The
advert
isements
show
a
teen
girl's
prepara
tion
for
a
selfie,
revers
ed.
The
ad
focuses
on
the
d
amaging
effect
s
of
digital
distortion
on
self-este
em.
Similarly,
Fitbit's
latest
marketing
campaign
highlights
the
importance
of
inner
stren
gth
and
you
can
get
some
help
about
developing
ap
ps
by
ios
app
deve
lopment
agenc
y
Brand
awar
eness
Digital
and
offline
marketing
are
both
equally
important
in
brand
awa
ren
ess.
Bran
d
awa
ren
ess
needs
to
reac
h
a
much
wider
audienc
e
tha
n
digital
marketin
g
does.Having
website
is
so
important
so
you
need
to
conta
ct
web
development
company
dubai
.
Branding
awar
enes
s
campaigns
require
companies
to
reach
every
potentia
l
cust
omer,
where
as
digital
market
ing
focuses
on
a
select
audienc
e
every
five
to
10
years.
For
example,
Coca-Cola
wan
ts
to
reac
h
everyone
who
will
buy
its
drinks.
By
contra
st,
a
car
manufa
ctu
rer
only
wan
ts
to
reach
the
people
who
will
buy
their
cars
in
the
next
five
to
ten
years.
Bran
d
awa
ren
ess
campaigns
should
reach
a
wider
audienc
e
and
build
trust
with
their
cust
omers.
Cost-effectiv
ene
ss
Tra
ditional
market
ing
is
expensive
.
Advertising
in
traditiona
l
media
cha
nnels
won't
reach
people
on
the
other
side
of
the
countr
y,
or
even
the
world.
Even
shipping
globally
is
expensive.
Digital
marketing,
on
the
other
han
d,
provides
companies
with
a
high
degree
of
control
over
their
campaigns.
According
to
We
Are
Social,
ther
e
are
curren
tly
5.11
billion
unique
mobile
users
in
the
world.
This
high
number
means
tha
t
digital
marketing
can
be
very
effect
ive
for
small
businesse
s
that
don't
have
the
budget
for
big
campaigns.
For
havin
g
online
presence
apps
are
very
important
so
be
quick
to
ava
il
service
from
android
app
development
dubai