www.xara.com | October 2018
How PROXIMATE creates high quality content to win trust with users


Proximate is Predictive Sales Analytics and Opportunity Cost Management com - bined into a powerful Sales Intelligence tool that is easy to use and helps entire sales teams to achieve sustained sales success. Proximate operates from Boston, Massa - chusetts and is on the mission to connect companies to the right custo - mers at the right time. They do this by creating a healthy and sustainable sales pipeline. By building high quality sales pipelines, they set both organizations and the individuals within it, up for long-term sustained success. Proximate leverages AI, Machine Lear- ning, and Natural Language Processing to score and qualify leads, measure “Buyer Sentiment”, and help provide opportunity cost management.

The company

Proximate: Sales Intelligence as a Service

5 employees Boston Sales Intelligence
Like most startups that are about to launch an innovative product, the team at Proximate are active on social media channels (Instagram, Facebook and Twitter) to create buzz. They also write blog posts about their expertise in sales to generate interest around their new product and of course they also need to create slide pre - sentations for internal and external meetings. Ultimately Proximate needed a way to create material for these marketing and sales channels, and as a startup, their time is extremely valuable.
At the same time, establishing a brand from the beginning is very important for Proximate, as they want to convey a modern and high-end look and feel. It’s essential that all the content they create is high quality and to do this they would need to invest a lot of time, or even hire a professional designer to do the job. Proximate was looking for a way to create elegant and powerful content that would allow their target audience to connect with their brand, but at the same time, do it quickly and cost effectively.

The challenge

Time and money is a startup’s scarcest resource
“As a startup, we are starting to create our identity and establish our brand. It’s critical that our website, marketing materials, and social media content are of the highest quality to win trust with users. Xara gives any employee in Proximate to create visually stunning docu ments like they are a professional designer.” Ross Andrews, CEO of Proximate
Ross Andrews, the CEO of Proximate, came across Xara Cloud and he decided it could help the company to improve the way they create content, so he gave it a try with the Xara free Premium trial. After a month Ross and his team decided to become a customer because Xara Cloud was easy for them to use, they were able to create and publish content in just a few steps, and it met their budget.
The team at Proximate are using Xara Cloud mainly for social media content, marketing collateral and presentations. The process is easy, they pick a template to start with and then they go to work adding their brand elements and making improvements to visually present the information to communicate the right message to the market.
Use everywhere
Web Print PDF
Add content Texts, images and graphic Collect useful feedback
Add your brand
Logos Colors Text schemes
Select a template Hundreds to choose from
“It saves us TIME! As a startup, our time is extremely valuable and Xara has helped us maximize it!” Ross Andrews, CEO of Proximate

The solution

Ease of use and great design combined
After 2 months of using Xara Cloud, they are now way more efficient when it comes to generating content. They also find it really useful to sync it with their Google Drive and have access to any document at any time and then export it to the format they need when they need it. But efficiency and saving time are not the only reasons they decided to become a Xara customer, but also the quality of their content has improved significantly. Anybody in their team is now able to create documents like they are a professional designer, which is an improvement for their brand. And something they have learned along the way with Xara Cloud is that content can be actually fun and easy to create. It doesn’t require lots of time or design expertise, and it can be fun to do when you have the right tool to support your goals.
Content is easy and fun to create! Ross Andrews, CEO of Proximate
“ Xara has made producing content for our company quick and easy. It just makes running a small startup that more efficient and smoothly ” Ross Andrews, CEO of Proximate

The result

Better content in less time

Bring Your Business

Documents to Life

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