www.xara.com | October 2018
How PROXIMATE creates high quality
content to win trust with users
CUSTOMER SUCCESS
Proximate
is
Predictive
Sales
Analytics
and
Opportunity
Cost
Management
com
-
bined
into
a
powerful
Sales
Intelligence
tool
that
is
easy
to
use
and
helps
entire
sales
teams
to
achieve
sustained
sales
success.
Proximate
operates
from
Boston,
Massa
-
chusetts
and
is
on
the
mission
to
connect
companies
to
the
right
custo
-
mers at the right time.
They do this by creating a healthy and
sustainable sales pipeline. By building
high quality sales pipelines, they set both
organizations and the individuals within
it, up for long-term sustained success.
Proximate leverages AI, Machine Lear-
ning, and Natural Language Processing
to score and qualify leads, measure
“Buyer Sentiment”, and help provide
opportunity cost management.
The company
Proximate: Sales Intelligence as a Service
5 employees
Boston
Sales Intelligence
Like
most
startups
that
are
about
to
launch
an
innovative
product,
the
team
at
Proximate
are
active
on
social
media
channels (Instagram, Facebook
and Twitter) to create buzz.
They
also
write
blog
posts
about
their
expertise
in
sales
to
generate
interest
around
their
new
product
and
of
course
they
also
need
to
create
slide
pre
-
sentations
for
internal
and
external
meetings.
Ultimately
Proximate
needed
a
way
to
create
material
for
these
marketing
and
sales
channels,
and
as
a
startup,
their
time is extremely valuable.
At
the
same
time,
establishing
a
brand
from
the
beginning
is
very
important
for
Proximate,
as
they
want
to
convey
a
modern and high-end look and feel.
It’s
essential
that
all
the
content
they
create
is
high
quality
and
to
do
this
they
would
need
to
invest
a
lot
of
time,
or
even
hire
a
professional
designer
to
do
the job.
Proximate
was
looking
for
a
way
to
create
elegant
and
powerful
content
that
would
allow
their
target
audience
to
connect
with
their
brand,
but
at
the
same
time, do it quickly and cost effectively.
The challenge
Time and money is a startup’s scarcest resource
“As a startup, we are starting to create our identity and establish our
brand. It’s critical that our website, marketing materials, and social
media content are of the highest quality to win trust with users. Xara
gives any employee in Proximate to create visually stunning docu
ments like they are a professional designer.”
Ross Andrews, CEO of Proximate
Ross
Andrews,
the
CEO
of
Proximate,
came
across
Xara
Cloud
and
he
decided
it
could
help
the
company
to
improve
the
way
they
create
content,
so
he
gave
it a try with the Xara free Premium trial.
After
a
month
Ross
and
his
team
decided
to
become
a
customer
because
Xara
Cloud
was
easy
for
them
to
use,
they
were
able
to
create
and
publish
content
in
just
a
few
steps,
and
it
met
their budget.
The
team
at
Proximate
are
using
Xara
Cloud
mainly
for
social
media
content,
marketing
collateral
and
presentations.
The
process
is
easy,
they
pick
a
template
to
start
with
and
then
they
go
to
work
adding
their
brand
elements
and
making
improvements
to
visually
present
the
information
to
communicate
the
right
message to the market.
Use everywhere
Web
Print
PDF
Add content
•
Texts, images
and graphic
•
Collect useful
feedback
Add your brand
•
Logos
•
Colors
•
Text
schemes
Select a
template
Hundreds to
choose from
“It saves us TIME! As a startup, our time is extremely valuable
and Xara has helped us maximize it!”
Ross Andrews, CEO of Proximate
The solution
Ease of use and great design combined
After
2
months
of
using
Xara
Cloud,
they
are
now
way
more
efficient
when
it
comes
to
generating
content.
They
also
find
it
really
useful
to
sync
it
with
their
Google
Drive
and
have
access
to
any
document
at
any
time
and
then
export
it
to
the
format
they
need
when
they
need
it.
But
efficiency
and
saving
time
are
not
the
only
reasons
they
decided
to
become
a
Xara
customer,
but
also
the
quality
of
their
content
has
improved
significantly.
Anybody
in
their
team
is
now
able
to
create
documents
like
they
are
a
professional
designer,
which
is
an
improvement for their brand.
And
something
they
have
learned
along
the
way
with
Xara
Cloud
is
that
content
can
be
actually
fun
and
easy
to
create.
It
doesn’t
require
lots
of
time
or
design
expertise,
and
it
can
be
fun
to
do
when
you
have
the
right
tool
to
support
your
goals.
“Content is easy and fun
to create!”
Ross Andrews, CEO of
Proximate
“ Xara has made producing content for our company quick and easy.
It just makes running a small startup that more efficient and
smoothly ”
Ross Andrews, CEO of Proximate
The result
Better content in less time
Bring Your Business
Documents to Life
xara.com
1 / 1
100%