Creating a Unique Brand Story
What Does it Take?
Hey, what’s your story? This is something that we tend to ask strangers whenever we want to get
to know them better. It also speaks to our inner need to tell stories about ourselves and shape
experiences around a comprehensive narrative we can later tell others. And comprehension is
key here — especially when life pulls us into different directions at once.
At this rate, it’s no wonder that we have always relied on stories whenever we had a great deal of
complicated information to convey. To know someone well implies knowing their story — the
moments that shaped their experience and the challenges that tested them. And if we want to
reveal ourselves to others, we share stories of our childhood, first love, family, and so on.
So if stories bring people together, they bring consumers and brands together as well. But first,
brands have to determine the story that they want to show to the world. Knowing this will help
them define their narrative and compel others to follow their brand.
What Is a Brand Story?
The brand story narrates a sequence of events that prompted the launch of your company and
describes in what way that narrative informs your brand mission today. If you have an engaging
brand story, it will ensure that your prospects remember your brand, empathize with your
offering, and ultimately develop an emotional connection to your brand.
Made with Xara Cloud | Last updated 14 October 2020
Creating a Unique Brand Story
Made with Xara Cloud | Last updated 14 October 2020
Creating a Unique Brand Story
Your Brand Story: How to Get Started?
The importance of brand storytelling cannot be understated. And to get a handle on this tactic,
brands need a little bit of character development, a few plot twists, unlikely triumphs, accidental
discoveries, and so on.
But what matters most is the focus: you’ll hear a lot of twists and turns, but at the end of the day
what ties everything together are the overarching ideas. Each story can be summed up into an
overarching message or piece of wisdom that ultimately stays with the reader. So here is
everything you need to know about creating a unique brand story.
1.Make the Conflict Stand Out
What would The Three Little Pigs story be without the Big Bad Woolf attempting to blow down the
pigs’ houses? Or what impact would Cinderella have without the presence of the wicked
stepmother? If you take out the conflicting scenarios from these stories, nothing much would
happen.
And if nothing much happens, there is little reason to care or at least remember a story. That’s
because most good stories are centered around overcoming adversity. If you have a conflict, you
have an emotional journey that people can resonate with. And this applies to the business world
as well. In spite of the common misconception that brands should be conflict-free, adversities
actually help them become more relatable in the eyes of the consumers.
After all, people do not appreciate perfection. They understand that nobody’s perfect, so why
brands should be? Exposing imperfections and revealing a brand’s trajectory from misfortune to
success is only likely to create a better impression with consumers. It also highlights a brand’s
commitment to transparency and honesty in front of its audience.
2. Build a Happy Ending that Changes the Status Quo
Conflict is great to get people hooked on your story, but everyone is actually looking forward to
the happy ending. And before you get there, you need to look for solutions to your conflict
situation. And not just any solution, but a solution that changes the status quo and how things
used to be done before the conflict took shape.