HOME SELLE R'S

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TABLE OF CONTENTS

Pre parin g To S ell Est ablis h a Pri ce Pric ing Y our H ome To Sel l Pre pare Yo ur Ho me Ph otos & Sho wing s Prep To p 5 Ways Fin d A Buyer Ou r Mark eting Stra tegy Lis ting Lis ting Your H ome Sh owing Sh owing Che cklist Su ccess Stori es Und er Co ntrac t Cle ared t o Clos e Su ccess Stori es

Ho me Sel ler's Roadm ap

Me et Yo ur Mo rtgag e Bro ker

Me ssag e From Pete r Man cini

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A new home is a meaningful investment in your next chapter, and there’s no better place to begin again than the communities of Ne w York City. And when it’s time to find or list your luxury home, fixe r upper, or condo in the area, I’m the agent most dedicated to your personal needs and story. For years I have dedicated myself to my community through service that e xemplifies my passion for helping and educating home buyers and sellers of all walks. From the start of our professional partnership, I make it my mission t o communicate with and listen to my clients, blending their need s with my own market strategies to create a seamless sale. With this end in mind, my results are inspired by you and the priorities most important to you. When it’s time for your next move, I want to help you invest in a future that you can be proud of .

HELL

O,

pmancinii @p e n realty.net

@petermancinipen realty

p e n realty.net

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Here at RCG Mortgage we pride ourselves on our transparency, accountability and being able to provide a “N ordstrom” experience coupled with a “Ford” assembly line. RCG is glad to work with any and all clients, no matter what their financial goals may be. Based in Hauppauge, NY, RCG Mortgage is a multi-faceted mortgage broker company specializing in the local market’ s needs. RCG Mortgage was founded in 2017 by broker Andrew Russell with the end goal of making the mortgage proces s as easy and efficient as possible for a mortgage client.

Working with RCG offers multiple advan tages: We work with mult iple lenders offering many option s We offer competitiv e interest rates and prod ucts. We simplify the u nderwriting process. The level of service RCG Offers is world class.

BROKERS DO IT BETTER... RCG DOE S IT BEST

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MEE

T YOUR

MORTGAGE BROK

ER

HOME SELLE

R'S

ROADMAP

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Match wit h an agent t hat you feel comfortab le with.

Find a co mpetitive price for your h ome with your real tor

Clean and decorate! Get your h ome ready for viewing s

Your realtor will li st your home on multipl e sites

Your home is on the market!

Keep your c alendar open to accomodate poten tial buyers

Time to review a nd nego tiate offers

Time to mov e out and finalize p aperwork

Congrat ulations! You've sold your hou se

A legal con tract is created bet ween you and th e buyer

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LISTING

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CLOSI

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CONTRACT

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PREPARING

TO SELL

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INDING A

GREAT AGEN

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INDING A

GREAT AGEN

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INDUST

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KNO

WLEDGE

PRO

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IONAL

EXPERIENCE

CUSTOMER

SERVICE

SMART

NEGOTIATING

Finding a real estate age nt that yo u trust a nd feel comfortable with is as hard as finding t he right h ouse to call a home. A purchase of this mag nitude is a huge lif e decision and you want to make sure that you r re al estate a gent is as invested in th is sale as you are. We have a great selec tion of agen ts who h ave over 50 co mbined yea rs of experie nce.

Our agents have access to a wide variety of resources that is not readily available to the public. They can help y ou determine the best price and time to sell .

Our agents must undergo annual training and compliance to ensure that they are up to date on any changes in legal or administrative paperw ork. A strong offer and negotiate with the se ller on your behalf.

Our agents are dedicated to helping you answer any questions that arise from this process. We treat you, how we w ould like you to treat us!

With our collec tive experience and expertise, we can help you negotiate the best price for your home.

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EST

ABLIS

H A PRICE

LISTING

Setting a reasonable listing price is one of the most important aspects in the entire home selling process. If you list too high, you might not get any offers and it can take you a while to sell your home. Alternatively, if you price too low, you might be missing out on a greater return on your investment.

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Which Type of Loan is Right for You? Which Type of Loan is Right for You?

Our Pric ing Strateg y

The market value of your home is b ased on a combin ation of f actors inclu ding:

The Current M arket Comp arable Li stings Loca tion Neig hborho od

Age of the Hom e Cond ition of the Ho me Impro vement s

Pricing strategy plays a key role in the home selling process, and can mean the difference between selling right away or sitting on the market for months.

It's impo rtant to un derstand t hat the amoun t you want for you r home may not be a realis tic price for the mark et, and the amoun t of money you h ave spent on it does n ot determine t he market valu e.

PRIC

ING YOUR

HOME TO SELL

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PREPARE

YOUR HOME

HOME ST

AG

ING TIPS

The way you style your home can be a make it or break it point for a potential buyer. They have to be able to picture themselves living in your space, so be mindful of what you leave visible to viewers. You can hire or rent professional props and decorators to help stage your home. Consider getting profess ional photos taken as these determine the first impression the potential buyer will have of your house.

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Having you r home p hotog raphed is an imp ortant first st ep in g etting ready to sell. Photos are buy ers first i mpressio n of you r home, and th ey need to be a ble to e nvisio n it as t heir own . This c hecklis t gives you reco mmenda tions to get you r home p hoto-re ady, as we ll as pre paring it to be shown to futu re buye rs.

PHOTOS & SHOWINGS PREP Get Ready to Sell - Ch ecklist

Clear off all flat surfaces - le ss is more. Put away pap ers and misc. items. Deperson alize: take down family photos and put away p ersonal items.

Trim b ushes an d clean up flower bed s. Press ure wash walkways and d riveway. Add a welcome mat to the fron t door.

IN SID E

Increase curb ap peal: remove all yard clutt er and pla nt colorful fl owers.

Deep clean th e entire house. Touch up paint on walls, trim & d oors.

Clear off the refrig erator: remove all magnet s, photos and papers. Replace b urnt out ligh t bulbs and d ust all light fixt ures.

THINGS YOU CAN DO AHEAD OF TIME

PR O T IP

OUTS IDE

Don’t be te mpte d to s hove t hings insid e closets! Curiou s buy ers loo k in th ere to o.

C le ar of f c ou n te rto p s, re mo v in g as m an y it em s as p os si bl e. Put a w ay d is h es , p la c e spong e s an d c le an in g it e ms under ne a th the s in k . Hang dish t owels neatly and remove rugs, poth olders, trivets, etc.

Ho use s hou ld be very clean and look ing i t’ s b est. La wn sh ould be f reshl y mow ed an d edged. Move p et d ishes , toy s and ken nels out of sig ht. Ma ke b eds, put away c loth ing, toys and valua bles . Tu rn on all lig hts and turn off c eiling fans .

ON THE DAY OF PHOTOGRAPHY OR S HOWINGS

KI TCHE N

R em o ve p er so na l ite m s f ro m co u nt er s, showers a nd t ub a re as .

BATHROOMS

M o ve c le an i ng i te m s, p lu ng e rs a nd tra s h c an s o ut of sig h t. Close toil et lids, remove rugs and han g towels neat ly.

IN GE NE RA L

PRO TIP Before a showi ng, make sure there are not any lingering cooking aromas, pet odors , or other st rong smells. This can be a deal breaker to some buyers .

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START WITH THE RIGHT PRICE Home s that are price d strate gically f rom the beginn ing are much mo re likely to sell faster than those that a re priced too hi gh for th e market . C omparin g simila r homes in yo ur area t hat ha ve sold and th at are cu rrently for sale wi ll help d etermin e a fair marke t price to list yo ur home .

MAKE HOME MAINTENA NCE A PRIORITY Prepa ring to sell oft en requ ires pu tting some mon ey and work int o your h ome. Wh en buye rs see rep airs th at need to be d one, t hey sta rt lookin g for wh at else cou ld be wro ng with the h ouse. Th is cou ld cost you th ousan ds off yo ur askin g price or even risk losi ng the sale. Be ing proa ctive an d comp leting home re pairs befo re listin g will h elp sell ing go smooth er and q uicker. Y ou can even h ave a pre-list ing ins pectio n don e if you wa nt to avoid th e poss ibility of surpri ses late r on.

DEPERSO NALIZE & MINIMALIZE To m ake your home fee l more sp acious , try to m inimize as much of your belo nging s as po ssible. No clutt er aroun d the h ouse lets bu yers see your hou se and not your th ings. T hey nee d to be able to picture your ho me as th eir own , so put away t he famil y photographs . Evalua te what you can poten tially li ve witho ut for the next s everal mo nths a nd sta rt packi ng. It al l needs to be p acked an yway, so you might as well ge t a head start!

CLEAN, C LEAN & THEN CLEAN SOME MORE Everyo ne lov es a clea n home , so clea n yours like you've neve r cleane d before! Sho w your ho me at it s best w ith a sp otless kitche n, sup er clean bathro oms, an d shi ny floors . You do n't ha ve to liv e like a c lean frea k forever, but bu yers are s ure to a ppreciat e your e fforts!

BE READY & W ILLING TO SHOW Sho wing you r home is an imp ortant part of t he sell ing pro cess, an d bein g acco mmodat ing to showin g reque sts will i ncrease the lik elihood of find ing a b uyer. Keep you ho me as "s how read y" as p ossible at all t imes so t hat you can q uickly tidy up on short n otice a nd leav e your ho me (tak ing you r pets wi th you) before t he pot ential buyers a rrive.

TOP 5 WAYS

TO PREP YOUR HO ME TO SE LL FAST

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FIND A BUYER

Marketing Marketing T ips

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Do n ot list on one s ite onl y, be s ure to lis t your h ouse on sev eral differ ent platforms

Make sure th at the p hoto s you u se to ma rket you r hom e are brig ht, clear, and capture a ll angle s.

Buyers will feel m ore comfo rtable wi th more p hoto s.

Be d etailed in your des cription Keep your cale ndar as flexi ble as po ssible! You don 't want to miss o ut on any o pportu nities !

OUR MARKETING STRATEGY

For Maximum Expos ure

When we list you r home, your listin g will receive maximum exposu re using our extens ive marketing techniques.

SOC IAL MEDIA MARKETING

Your listing will be shared with our extensive network of real estate agents to increase your home's visibility.

NETWORK MARKETING

Your home will be featured in our email newsletter as well as sent out to our active buyers list of clients who are currently looking for homes.

EMAIL MARKETING

We use a variety of social media networks like Instagram, Facebook, Pinterest, Twitter and LinkedIn to get the word out about your list ing.

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LISTING

Make sure your p hotos and descript ions are clear, attractive, an d relevant. These are the first imp ressions of your home to a p otential buyer.

Con gratulat ions! You have offi cially liste d your home for sale. Our real estate ag ents will u se their n etwork to ensure that your listin g is as vis ible as po ssible, a nd reache s the a ppropri ate audie nce. If you want, we can supply a s ign for yo ur front yard to let passerby's know of you r intent ions to s ell.

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Putting Your Home on the Market

Listing Your Home

Your home will be put on t he MLS where it can be seen by other real estate agents wh o are searching for homes for their buyers. Your listing will also be post ed on websites like Zillow and Realtor.com where potential b uyers will be able to find your home.

A lock box will be put on your door o nce your home is on the market. It's best for sellers not to be present at the time of sho win gs, and a lock box allows agents who sch edule showings to access your home with interested buyers.

LOC K BOX & SHOWINGS

OPEN HOUSE An open house will be strategically scheduled to attract at tention to your home. Open ho uses are a great way to generate interest and get more potential buyers to see your home.

A For Sale sign will be placed out in fro nt of your home, as well as Open House signs before an open house tak es p lace.

SIGNAGE

We will create a virtual walkthrough to give your listing an a dvantage over other listin gs by allowing buyers to see your home in more detail online.

VIRTUAL TOUR

MLS LISTING

MLS

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For the first few weeks/ weekends, mak e sure that your calendar is flexible fo r s howings. This will h elp provide po tential buyers a greater n umber of viewing op tions. Pri vate vie wing s as well as o pen hou se v iew ings will be se t up du ring the first few week s of listi ng y our h om e. Yo u sh ou ld ma ke a rran gem ent s for pet s an d ch ildr en du rin g vie win g tim es, to h elp mak e th e vie win g ex peri enc e as p lea san t and di strac tion free as p oss ible .

SHOWING

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Ma ke th e b eds a nd f luff pi llows Thro w

Co mple te t he ab ov e list (15 m inu te lis t) Va cum, swee p an d mo p th e flo ors Wi pe a ll major ap plia nces , glas s, an d mi rrors Fold or h ang Up visib le cl oth ing n icel y Dus t an y visi ble or rea chab le ar eas

Aw ay an y ga rbag e Em pty o ut g arb age c ans a nd ta ke ou t th e tra sh C lean the Co unt erto ps a nd p ut a way di shes De clut ter th e h ome, remo ve an y toy s Tu rn on all indo or an d ou tdo or lig hts

SHOWING CHE CKLIST

IF YOU ONLY HAV E FIFTEEN MINUTES

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IF YOU HAVE M ORE THAN AN HOUR

OFFERS & NEGOTIATIONS

Some s ellers acce pt a lower p riced cash offer o ver a high er priced lo an offer beca use there are typicall y less issu es that come up, like for e xample a lo an fallin g thro ugh. Co nsider you r timeline and finances to ev aluate if it is worth acc epting a lower o ffer for a fas ter closin g and of ten a much simpler pro cess.

Some b uyers may be lookin g to move in as soo n as poss ible, whil e others m ay need more t ime in orde r to sell th eir own ho use. You m ay be able to select an offer bas ed on a timeframe that wo rks best f or you, or yo u migh t have to be more flex ible in ord er to clos e the deal.

Accepting the highest price offer seems like a logical choice, but there are many factors to consider when reviewing an offer and knowing your options lets you come up with a plan that works best for you. CASH O FFER

CLOS ING DATE

Fact ors to Co nsider

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Closing costs fall under the bu yer's list of expen ses, but buyers may ask the seller to pay for a portion, or all of this exp ense, as part of the sale negot iation.

A contin gency clause is a qualifying factor that h as to be met in order for the buyer to mo ve forward with the sale. Cont ingency clauses often include d etails of financing , inspecti ons and home sales, and the terms can be neg otiated between the parties. Th e contingency allo ws the buyer to b ack out of the contract wit hout penalty if the terms are not met.

CLOS ING COSTS

CONT INGENCY CLAUSES

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INSPECTION

POSSIBLE REPA IR REQUESTS

Property inspections are done to make sure that the home is in the conditio n for which it appears. If the property inspector finds any issues, the b uyer can decide if they want to back out of the contract or renegotiate the terms of the sale.

After an insp ection, buyers may have repairs they would l ike completed before p urchasing your home. Typica lly there is room for negot iation, but some of these items can be deal breakers. It is n ecessary for both partie s to come to an agreement on what will be repaired and wh at will not, and if th ere will be a price dedu ction in order to acco mmodate for the repairs .

Once you and the buyer have agreed on terms, a sales agreement is sig ned and your home is officially un der contract.

Under Contract Steps Before Clos ing

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APPRAISAL

FINAL WALK TH R OUGH

If the buyer is applying for a loan, the bank will request an appraisal to confirm that the home is worth the loan amount. The appraisal takes into account factors such as similar property values, the home's age, location, size and condition to determine the current value of the property.

Before a buyer signs the closing paperwork, they will come to the home to do a final walk through. This last step is to verify that no damage has been done to the property since the inspection, that any agreed up on repairs have been completed, and that nothing from the purchase agreement has been removed from the home.

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C LO SIN G EXP ENS ES FO R SELLE RS C AN INC LUDE: Title in surance policy Home warranty Real estate ag ent commissions Recordin g Fees Property Tax es (sp lit with the buyer) Remainin g balance on mortgage Any unp aid assessments, penalt ies or claims agains t your property

Cle ared to Close

CONGRATULATIONS, YOU'VE MADE IT TO CLOSING! Closing is the final step in the selling process. On the day of closing, both parties sign documents, funds are dispersed, and property own ership is formally transferred to the buyer.

IT EMS TO BR ING TO C LO SIN G: Go vernme nt Iss ued Ph oto ID Hou se Key s Gara ge Op eners Mai lbox K eys

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Great guy! Definitely works with the seller! N ot a pushy person! He listens and makes thoughtful suggestions! Pete gets the highest recommendation I could give ! Call him if you're selling, you won't be disappointed!??

Peter was courteous and professional throughout my entire co-op purchase. He is intelligent and very informative. I would recommend him to my friends and family. He was outstanding.

Im sure most people will agree that there is an uneasy feeling one gets when they offer something of personal value for sale. I felt it. I wondered if I should sell and if it was priced right. I questioned the strength of the real estate market. I felt nervous when we didn ’t get an offer the first week.

Here 's what our Clie nts are Saying

Success Sto ries

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PET ER M ANCINI

pmancinii@p e nrealty.net

91 7-91 6-51 26

p e nrealty.net

Licens ed Real Est ate Associat e Broker