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THREE WAYS MAGIX SOFTWARE USES XARA CLOUD TO
BRING THEIR BUSINESS DOCUMENTS TO LIFE
CUSTOMER SUC
CESS STORY
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MAGIX Software partnered with Xara to:
Improve the quality of
business & marketing
documents
Simplify work-flow
to maximize
productivity
Streamline
cross-function
collaboration
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Intro
MAGIX Software GmbH is a market leading software producer and publisher, established in 1993 with over 15 million registered users across the globe and 350+ employees worldwide. MAGIX Software were keen to implement a platform to centralize document creation and control to help accelerate growth into new markets. With the introduction of Xara Cloud MAGIX Software experienced:40%
Reduced content creation workload from 1660 hours to 99050%
Reduction in required software licenses to create documents20%
Time reduction communicating with external sources
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One central platform for all documents
MAGIX Software creates a range of different documents, designed for internal and external use, and as a result Xara Cloud was implemented across all department. Brand focused documents play a crucial role in the way MAGIX Software communicate with a range of audiences and with Xara Cloud, MAGIX centralized the creation and sharing of multiple document types:
•
Employee handouts
Business Letters
Presentations
Social Graphics
Web Banners
Amazon landing pages
Display advertisements
•
Mood boards
Product offerings
Fact Sheets
Pre-sales information sheets
SEM-reports
Handouts
Support status reports
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Klaus Schmidt, CEO of MAGIX
“As a rapidly growing international company, it is critical for us to execute quickly and communicate a consistent brand across every market.” “Xara Cloud gives our cross-functional teams the ability to create and collaborate on content easily and from anywhere in the world. And just as important, Xara ensures that every document is properly MAGIX branded according to guidelines established by our marketing and design teams.”
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Improving creativity and enhanced cross function
collaboration for the social media department
Real-time
multi-user
editing
resulted
in
audience
engaging
graphics
being
created
in
minutes
instead
of
hours,
and
less
time
was
spent
going
‘back
and
forth’
between the social media department and design team.
A
library
of
stunning
templates,
access
to
thousands
of
free
high-quality
stock
imagery,
and
the
ability
to
add
customizable
design
features
resulted
in
improved
social
media graphics and campaign results.
“I can add inspiring quotes to
harmonious images in no time.”
Sebastian Franke, Social Media Manager
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Streamlined document creation for the
sales department
Creating the volume of sales documents MAGIX Soft-
ware required was resource heavy and time consuming.
Xara
Cloud,
a
tool
built
for
a
modern
workplace
simplified
the
sales
departments
workflow
to
increase
productivity.
One-click
access
to
all
product
imagery,
partner
logos,
brand
colors,
and
marketing
text,
plus
the
ability
to
share
documents
with
senior
managers
resulted
in
40%
reduction in time for document creation.
“It is so easy to create a second
design with text & color schemes”.
Astrid Mühlehner, Sales Manager
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Using advanced design features to improve
marketing results
Xara Cloud’s automatic document re-size feature enhanced MAGIX Software’s marketing departments processes, allowing them to take one social media graphic, product flyer, or letter and with one-click resize it for multiple channels. This resulted in 660 hours of time being saved, freeing up more time to perfect their marketing message.
“Growth is about accelerating the realization of your vision.”
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Giving internal documents a unique look
to boost audience engagement
Through
the
use
of
customizable
smart
tools
available
in
Xara
Cloud
such
as
shapes,
graphs
and
charts
MAGIX
Software’s
senior
management
team
were
able
to
take
the
design
of
internal
documents
to
the
next
level,
resulting in increased audience engagement.
For
ultimate
user
experience
MAGIX
Software
were
able
to
import
and
fully
customize
PDF
and
PowerPoint
files,
streamlining the transition to Xara Cloud.
“I can instantly create beautiful
product presentations. The variety
of templates guarantees a great
and unique look.”
Laura Krüger, Marketing
Communication Manager
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Significantly improved workflow & reduced costs
With Xara Cloud Magix were able to:
Enhance software
compatibility and cut
software licenses in half
to reduce costs
Utilize
staff
capacity
by
reducing
the
number
of
touches each document
needed from other
departments
Removed ‘pass-the-
parcel’ mentality and
workflow disruptions to
streamline output
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Less time and resources required to
create better documents
Magix were able to reduce the time spent
on their average pre-sales workflow by
40% while using Xara Cloud.
Magix reduced the time needed for the
following tasks:
Individual tasks: 30% time-saving
Coordination: 90% time-saving
Re-work: 50% time-saving
Total workload per document 60% saving
Average total workload (month): 40% time-saving
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MAGIX experienced these benefits through using Xara Cloud
Consistent CI amongst all pre-sales
sheets of individual products
Improved collaboration
between departments
Tremendous improvement of
document design
Improved level of digitization in
the organization
Help show the full potential of
the work force
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Xara Cloud’s mission is to bring
business content to life
By bridging the gap between professional design and business content. Xara Cloud is a design tool built for everyone that is simplifying the way businesses create, collaborate and control business and marketing documents to help increase revenue and build brand visibility. Xara Cloud has a long history of software design excellence and has pioneered many of the graphics technologies and techniques now standard in the industry today.
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