1
2
Sample Strategy Maps For Medical
& Healthcare Orga
nizations
In a Harvard Business Revie
w article titled, “Having Trouble with Your Strategy? Then Map
It,” Drs. Kaplan and Norton say this about strategy maps:
Strategy maps are first and foremost a communication tool, so they
should never be overly compli
cated or perplexing. While this wh
ite
paper is not an e
xhaustive study, it does include a few strategy map
best practices as well as a number of useful examples.
“The key to executing your strategy
is to have
people underst
and it – including t
he crucial
but perplexing processes by
which int
angible
assets will
be converted into tangible
outcomes. Str
ategy maps
can help chart th
is
difficult t
errain.”
Strategy maps
are used by many social
and public sectors organizatio
ns to clearly
communicate their strategi
c plan. A good
strategy map should identify key “landmarks”
such as financial c
onstraints and customer
expectations. Strategy maps can also highlight
areas that, if neglected, may hinder mission
success. Using this map, a leadershi
p team can
explain how th
ey expect to achieve success.
3
Strategic Perspectives
Typically, a strategy map starts with a few broad perspectives. Using the Balanced Sc orecard methodology, broad areas may include the c ustomer’s perspective of success, a financial perspective of success, an internal process perspective, and a final perspective, learning an d growth, whic h describe culture and capacity. Each of these perspectives serves as a frame of reference for tangible objective statements.Objective State
ments
The next step in building a strategy map is to begin identifying the most critical objectives in e ach perspective. Objectives are short statements that define what an organization must continually do to achieve its mission. Objective statements can be phrases or complete sentences. Th ey can be written as declarative statements (“We must develop new techno lo gy”) or in the voice of the customer (“My family received the best care”).Building Consensus
Building a strategy map is a team effort that requires real time and discussion, especially at the highest levels of leadership. Each of the example strategy maps below illus trates a strategic plan designed for an organization in a particular situation. Certain maps may h ave elements th at resonate with you r team; h owever, it is recommended that a leadership team only adopt a strategy map after thorough discussion of the situation and selection of the few critical pi eces that will contribute to mission suc cess.
Figur
e 1: Perspectives in a Nonpr
ofit Or
ganization
4
Hospital Strategy Map
* Str
ategy
Map is
Modified
for Educational Pu
rp
oses
Example Strategy Map Template for a T
eaching Hospital
Teaching hospitals are very important institutions and play a major role in trainin g th e next generation of healthcare providers in addition to developing advan ced new medical treatments. This healthcare organization’s leadership team has placed an emphasis on re se arch as it drives innovation, attracts top talent, improves the bo ttom line , and even serves as a great community relations conduit thro ugh which amazing stori es of healing can be shared. However, w hile research is critical, the top row of this strategy map still focuses on th e patient. While the research, finan ces, and community relations are all impor tant, healing and comfort for patients and their families is really the most important goal for this entire system.
5
Example Strategy Map Template for a Growing Healthcare
Syste
m
This healthcare organization’s leadership team has placed an emphasi s on growth. By investing in infrastructure, optimizing efficiencies, and at tracting n ew talent, they expect to expand the h ealth care system’s reach into new fields. Growth is an ambitious challenge. With a soli d strategy map and an e nergized leadership team ready to expand their organization’s impact, there is a goo d c hance the medical team and the community will also get excited. By consistently sharing their visio n and this roadmap for success, the hospital will continue building momentum behind an expansi on of geographic reac h as well as improving the breadth and quality of services provided to the su rr ounding community.Hospital Strategy Map
* Str
ategy
Map is
Modified
for Educational Pu
rp
oses
Qualit
y,
conv
enient
and
compassionat
e
medica
l ca
re
Im
prove access for
patients
and referri
ng
MD’s
G
row V
olume/
R
evenue
Recruit
& Re
tain t
he Most
Talent
ed Indiv
iduals
Improved
Access
Quality care with
access to cutting
edge t
ools and
support st
a
ff
Manage Cost
s
Expand Ac
cess
to
wider
G
eogra
phic Region
s
Research & Teac
hing Ex
c
ellenc
e
Quality Patien
t Car
e
At
tract
Research Funding
Achieve Best
Clinical
Outcom
es in Our S
pecialties
Creat
e t
he most efficient
Operating Rooms
Set
Ex
pectations a
nd Hol
d
T
eams Accountable
Invest in our Infrastruct
ure
De
v
el
op Reside
nt
s, fellows
& st
udent
s int
o
T
omorrow’s Lea
ders
Providing unparalleled clin
ical
care
to
patien
ts;
Conducting
cu
ttin
g-ed
ge
rese
arch
to
eradicate disord
e
rs;
an
d
,
Developing
ad
van
ced skills
in
tomorrow’s
med
ical
sp
e
cialists.
To care for our patie
nts and their families as if they were
our own
6
Hospital Strategy Map
* Str
ategy
Map is
Modified
for Educational Pu
rp
oses
Example Strategy Map Template for a Regional Healthca
re
Syst
em
This healthcare organization provides services to a h istorically underserved population. Rather than try to make all the changes themselves, this leadership team plans to expand their impact by leveraging a number of powerful local organizations who are also c ommi tted to improve the health of the community. So while this organization does spend a majority of its resourc es on traditional medical care, it also direc ts considerable effort and energy towards community health and community educ ati on programs that aim to prevent the causes of illness at the source. By going beyond traditio nal procedures and ensuring c le an water, educating about health and diet, and providing vaccination and de ntal c are through local partners – this organization can extend its impact in the fight to i ncrease regional health.
Prov
i
d
e
R
e
s
pons
i
v
e
&
Ac
cessible
Serv
ices
Promot
e Ourselv
es
as the Leading
Health Serv
ices
Prov
ider
I
nc
rease
R
evenue
Hire t
he
Right
P
e
opl
e
Es
tablish a Reputation of
Ex
c
elle
nc
e
Prov
i
d
e
Re
spe
ct
ful
& C
ul
t
ura
ll
y
Sensi
tive
T
rea
t
me
nt
an
d
Serv
ices
S
upport
S
uc
c
essf
ul
Healt
h
Outcom
es
Budget a
nd
Manage
Re
source
s
Appropria
tely
an
d
E
ffi
cie
nt
ly
Encourage and E
qui
p
People to Better
Manage Their Healt
h
Improve Partn
er
ships &
Collabor
ation
s
Provide Cus
to
mer Focus
ed
Health Ser
v
ices
Manage the Busines
s
Pa
rt
ne
r wi
t
h
Communit
y
St
ake
hol
de
rs
Improv
e & Ex
pand
Ac
cess to
Care
Improve Healt
h
Outcom
es
Ma
ke t
he Healt
hca
re
System
Easier to
Nav
igat
e
Improv
e Resource
Managem
ent
Im
prove
Admi
nis
t
rative
Proce
ss
Produce, Analyze &
Act
Upon
Performance Da
t
a
Develop a Compe
t
ent
W
orkforce
Be Ethica
l
, T
ra
nspa
rent
&
Account
abl
e
Provide Quality Healthcare, Health Ed
ucation
and Pub
lic Health
Services that
will enable
our
commu
n
ity
to become healthie
r.
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Medical Association S
trategy Map
* Str
ategy
Map is
Modified
for Educational Pu
rp
oses
Example Strategy Map Template for a Medical and/or Healthcar
e Association
Medical associations pro vide important services to the providers, hospitals, and the greater communities in which they exist. Service s suc h as information sharing about new tools and methods of care, the latest news on re gulatory changes, training, providing a forum for discussing relevant challenges, and even serving as a quality advocate, all serve to increase the effectiveness of medical services providers. This medical associati on uses its Balanced Scorecard and strategy map to ensure it is balancing its efforts across eac h major perspective to ensure maximum impact for both providers and the sur-roundi ng community who relies on quality healthcare services.
Will
R
e
sult
in
Service Ex
cellence
Help impr
ov
e car
e and f
os
ter disease
pr
ev
entions
Deliv
er cost-e
f
f
ectiv
e pr
oducts and
services f
or all member segments
Add value to our pr
of
essional seal of
appr
ov
al
Disseminate tools and best pr
actices
Turning kno
wledge into
practice to
impro
ve patient care and increase
value of me
mber
ship.
Impr
ov
e patient eng
agement and
outcomes
Communicate e
f
f
ectiv
ely
Driv
e Health S
y
stem R
e
f
orm to deliv
er
highest quality car
e
Dev
elop clinical s
tandar
ds
Collabor
ate e
ff
ectiv
ely with other health
r
ela
ted or
g
aniz
a
tions
Iden
tify the la
t
es
t adv
ances
Run progr
ams and services in an
e
f
f
ectiv
e and e
f
ficient manner
Pr
omot
e
good g
ov
e
r
nance
Cultiv
ate leader
ship among eng
aged
member
s
Maximiz
e sales r
ev
enues
Ensur
e a health
y mix of funding sour
ces
Acting in Str
ategic
W
a
y
s
Plus Our P
eople
Our R
esour
ces
8
Co
nclusion
Successful strategy maps come in a number of shapes, styles, structures, and complexities. Aside from sector–by-sector differences, varying formats can be found across many langu ages, cultures, and strategic environments. The one unifying goal is to make a c ommu nication tool that engages the entire team and community behind a shared plan of action to achieve the mission at h and.ClearPoint Strategy
Balanced Sco recard Software
ClearPoint’s reporting software is built by managers, for
managers. It’s made for the value-conscious organization that
needs a single place to o
rganize and analyze all of its data. If
you’re ready to find a solution for your organization, or wan
t to
try out ClearPoint for free, let’s talk.
