It’s the end of the year, and your organization is preparing to launch into the year ahead at full speed. You’re ready to put your best foot forward and make this year the best one yet, but how does all this fit into your annual plan?
Has your organizational structure evolved in the last year in a way that your annual plan didn’t account for?Has your target market shifted or are you rebranding?
Did you fall below targets due to factors outside of your control?
Did your revenue skyrocket far past what you expected?
Has your strategic framework changed entirely?
It is likely that your organization has experienced shifts or changes in the past year, perhaps in ways you didn’t anticipate. If this is the case, annual planning offers the perfect opportunity to take stock of these changes and align your plans accordingly. An annual plan that doesn’t reflect your organization’s current realities—whether in performance, priorities, or direction—can create significant challenges in achieving your goals and driving success at a high level.For years, ClearPoint has helped organizations craft and manage their annual plans with precision and purpose, and we’ve seen firsthand the negative impact of misaligned or outdated plans. Entering a new year provides a chance to recalibrate. Use this time to evaluate your annual plan, adjust it to address new realities, identify the ripple effects those adjustments may have across your organization, and communicate these changes effectively to your division, department, or team. When everyone is aligned and working toward clearly defined objectives, your organization is far more likely to achieve its goals and realize sustained success.
INTRODUCTION
At the end of each section we’ve included a checklist to help your organization account for each step in the annual plan review. There is also a quick reference guide with all of the templates and checklists on the last few pages.
Throughout each chapter you will find management reporting best practices in an orange box.
MANAGEMENT GUIDE: YOUR ANNUAL PLAN REVIEW
I
As your organization prepares to enter a new year, annual planning should be your first priority. This process goes beyond reviewing your overarching mission, vision, and values; it requires a closer look at the specific elements of your annual plan, including objectives, key performance indicators (KPIs), and initiatives that guide your day-to-day efforts. The annual planning period is the ideal time to focus on these details, ensuring that your plan aligns with your organization’s current priorities and goals. If you put the time and energy into reviewing your strategy now, it will save you and the rest of your organization significant time, energy, and resources in the long run.
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CHAPTER 1: ANNUAL PLAN REVIEW AND REFRESH
CHAPTER 1: ANNU
AL PLAN
REVIEW AND REFRESH
Step 1: Review The Big Picture
Feeling overwhelmed with your annual plan review? You’re not alone, but it doesn’t have to be as challenging you might think. Our advice? Start by asking, “Is our overall plan still relevant?” This should be, requiring a simple yes or no answer that typically leans towards yes.For instance, when assessing the progress of your one-year operational plan launched last year, begin by examining company’s mission statement. Has there been any evolution in your purpose as a company? While changes may have occurred, usually the mission remains constant. It’s crucial that every aspect of your operational plan aligns with your core mission. If there have been shifts in your mission, ensure that these are incorporated into your annual plan. For example, if a technology company like ClearPoint Strategy plans to expand its services, it’s essential to reevaluate its mission during the annual review.
Next, look at your organization’s vision. This aspect of your high-level strategy paints a picture of where you want to be in the future, or, for this example, where you want to be five years down the line. To keep your annual plan is on track, make sure your vision is feasible, based on ambitious but achievable targets that will inspire and energize individuals at all levels of the organization. If you are a healthcare organization, your vision could be disrupted by a major breakthrough in science or technology.Finally, address your values. What do you stand for as an organization? Has this changed in the past year? The answer is often no, but if your values have indeed shifted, be sure that this shift is captured in your annual plan for the years to come. Sometimes we see a shift in values as a result of some crisis that the organization or industry has gone through, like a recognition of new global manufacturing standards, environmental impact, etc.
As a reminder, it is important to ensure that your annual plan is closely linked to your overall strategic plan.Where you are in your overall strategic plan may impact how you adjust the annual plan at the next rollover. If you are at year two of a five-year strategic plan, your process should be different than if you are entering year five of a five-year plan. If you are at year two, you are still in the early stages, so making tweaks and changes is to be expected. If you are entering into year five, tweaks and changes should be less significant, although they may still be present. If you are in the final stages of your plan but have not updated it for quite some time,it’s likely that some elements will needto be updated or adjusted based on your current performance versus your original expectations.At this point, you may even find it necessary to add new objectives, KPIs, or initiatives that were not initially part of the plan but have become important to track and report on.
Where are you in your overall strategic plan?
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FACTORS THAT AFFECT A STRATEGIC PLAN
If you need to make drastic changes to your plan
, it could be because
of factors within or outside of your org
anizat
ion. In
ternal factor
s that
could affect your plan include organizational
rest
ruct
uring such as
mergers and acquisitio
ns, or t
he unexpected success or
failure of a
new product or pr
ocess.
We have also seen external factors significantly affect annual
p
lans.
Some of these f
actors includ
e:
Of course this all depends on the purpose of your org
Once you have reviewed your big picture strategy, it’s time to get downto the details. While evaluating your overarching strategic plan is important, it doesn’t mean much if you don’t also review the specific components of your annual plan—such as objectives, KPIs, and initiatives. Conducting a detailed review of these elements and assessing how they align with your organization’s current priorities and performance will ensure that the metrics and actions in your annual plan are both realistic and relevant. This process helps keep your plan grounded in reality and aligned with your broader strategic goals, setting your organization up for success in the year ahead.
Start with your objectives. At the annual rollover you should be asking, “Do our objectives still capture our high-level goals as an organization?” The changes that you make to your objectives could be as small as a word change (for example, changing the word “customer” to “client”), or they could be as drastic as removing an entire objective and replacing it with one focused on a completely different area of your organization. Rather than relying on your gut, force yourself to look across various factors and components of your organizational model to determine where objectives need to be adjusted.If you need inspiration, many organizations use Porter’s Five Forces analysis as a starting point. The five forces to consider when evaluating your annual plan include competition within your industry, the threat of new entrants to your industry, the power of suppliers, the power of your customers, and finally the threat of substitutions to be used in place of your products or services.When looking at these five forces, consider what has changed over the past year in those areas that relate directly to your high-level goals. Do your objectives still appropriately address each of the forces in a realistic and relevant way? Is everything captured? Are you overlooking any aspect of the five areas? Looking ahead to the upcoming year, do your objectives still align with your high-level goals in the same way aslast year?
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Each objective should be evaluated with one of four potential outcomes in mind. The first option is to leave the objective as is; if it remains valid and accurately reflects your goals, no changes are necessary. The second and third options involve making adjustments—either minor tweaks or significant changes—depending on how much your organization has evolved and how well the objective aligns with current priorities. The final option is to remove the objective entirely if it is no longer relevant or necessary to track.While reaching a consensus as an organization on which objectives to adjust or retain may require time and effort, ensuring that your objectives align with your overarching goals will streamline management and tracking. This sets the stage for more effective implementation as you move into the new year.
Activity: Use this checklist
to
review the factors influencing
your annual plan refresh and
to track what changes you need
to make to your objectives. List your objectives in the left
column and, together with your leadersh
ip team, validate the
objective or suggest changes. Once finished, review
and make
final adjustments to your plan.
Five Forces
Changes that could impact your current strategy
Competition
New Entrants
Suppliers
Customers
Substitution
s
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CHAPTER 1: ANNUAL PLAN REVIEW AND REFRESH
Objectives
Validate
Owner
Changes
Increase Shareholder Value
✓
AF
Grow Number
of Locatio
ns
X
AF
We are changing ownership
of this objective as we’v
e
hired new employees
specific to this g
o
al.
High Employee Ownership
✓
AH
Next, focus on your measures. Just like your objectives, use the annual plan review to evaluate if the measures you had in place the previous year still make sense going forward based on where your organization is today. Given that you may have changed some objectives or goals entirely, there will be the opportunity to adjust your measures accordingly.We have seen many changes during the adjustment process for measures. The first is that you leave the measure alone if no changes need to be made. The second is that you alter the target of your measure, either making it higher or lower depending on your performance in the last year (see call-out box). The third option is to change the formula for your measure, if you decide to start measuring in a different way altogether. The last option is to remove the measure if you come to the conclusion that it is no longer relevant or necessary to track. Typically these changes will be made by the leadership responsible for your organization’s annual plan, and we suggest that a half-day meeting at minimum be dedicated to this process. If you’d like to take this a step further—and many organizations do—scheduling an off-site meeting can be beneficial as well.The measure change template below is a great place to start when assessing your measures.
Measures and Targets
SETTING TARGETS
When reviewing your annual plan, it’s im
portant to ensure that
the
targets for your measures align with your long-t
erm
goals and reflect
the realities of your current environment. For example, if your
organization operates within a five-year strategic plan, your annual
targets should align with the broader milestones set for each
year of
that plan, ensuring
steady progress toward your
ult
imate objectives.
So why does this matter? During the annual
plan review,
you’ll need
to assess whether the assumptions underpinning your targets
remain
valid or have shifted over the past year. For instance, if you initially
set
ambitious financial targets but are now facing an economic
downturn,
those targets
may need to be adjusted to remain realistic and
attainable. By recalibrating your annual targets during the rev
iew, y
ou
ensure that your plan remains relevant and actionable, setting a
solid
foundation f
or the year ahead.
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CHAPTER 1: ANNUAL PLAN REVIEW AND REFRESH
Activity: Similar to
your objecti
ves, track your changes,
including any changes to your targets, that you need to
make
for your mea
sures. Check with the measure owners and
leadership team to make sure everyone is on the same page.
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Now that you have addressed both your objectives and measures, it’s time to focus on your initiatives as part of your annual plan review. What initiatives will you prioritize in the upcoming year? Which initiatives can be retired, and which will you continue to track and report on after the annual refresh? In this context, initiatives refer to the long-term projects your organization is managing—typically supported by business plans, budgets, and allocated resources. These key projects will inevitably evolve year over year.One crucial piece of advice: if an initiative cannot be directly tied to one of your objectives, it likely doesn’t need to be part of your annual plan.At ClearPoint, we strongly advocate for strategic alignment and have seen how much more successful organizationsare when every element of their plan—objectives, measures, and initiatives—is fully integrated and directly linked to organizational goals. Ensuring this alignment during your annual plan review sets your organization up for greater success in the year ahead.
Initiatives
Measures
ValidateOwnerChanges
Revenue
✓
AF
# Customer Complai
nts
X
JW
Break this down into
severity of complaint
Average Wage
X
AH
Show overall for company
and by level in the
organizatio
n
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It’s important to remember that your initiatives differ slightly from other elements of your annual plan due to the unique influence of one critical factor: your budget. Changes in your budget—whether increases or decreases—can significantly impact your ability to execute projects, potentially enabling you to take on more initiatives or requiring you to scale back.When reviewing your initiatives during your annual plan review, there are four possible outcomes to consider. The first, and most common, is to leave an initiative as is. If the initiative aligns with your objectives and remains relevant, you can continue to track and report on it without making any changes.The second option is to adjust the goals of the initiative, similar to revising a business plan. For instance, if it’s a capital project, new design considerations or solutions may emerge, or shifts in your strategy might necessitate changes to the initiative’s objectives.The third option involves adjusting specific details of the initiative, such as budgets, timelines, or milestones, often due to unforeseen changes in performance or external factors.Finally, the fourth option is to stop or start an initiative. This may mean removing an outdated project or adding a new initiative to reflect shifting priorities or new opportunities.By carefully evaluating your initiatives during the annual plan review, you ensure that they remain aligned with your objectives and are feasible within your budget, setting the stage for effective execution in the upcoming year.
Initiatives
ValidateOwnerChanges
Create new employee training
X
AH
Completed and new
train-
ing program is in plac
e, re-
moving from
strateg
ic plan
Create new strategy
resources
for customers
✓
AF
Increase social media
presence
✓
AH
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CHAPTER 1: ANNUAL PLAN REVIEW AND REFRESH
Step 3: Improve Your Reports
Reporting is a critical aspect of annual plan management. Most organizations create monthly, quarterly, and annual reports tailored to different audiences, such as divisions, executives, and boards or councils. The annual plan review is the perfect opportunity to ensure your reports meet the needs of these audiences. Use this time to update reports with new content from your annual review and gather feedback from recipients to identify what information is most useful and what might be overlooked. This is also an excellent time to revisit and refine your reporting process. Start by addressing the basics. Review your reports and update them with any changes made to your objectives, KPIs, and initiatives during the annual review process. Be sure to adjust targets, ownership, and other key details as needed. If you’re using ClearPoint or similar reporting software, much of this can be automated, as updates to your plan will flow directly into your reports, saving you time and effort.Next, consider the bigger picture. Take this opportunity to improve your overall reporting strategy by reviewing your organization’s reporting calendar.
Activity: Time to update your init
iatives! Use this template
to record your changes.
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Are reports being generated and shared on time?How frequently are you meeting? Quarterly? Monthly?
Is all the information that you prepare used in the meetings?
Are the meetings effective?
What types of questions do you get after each report and meeting? Can that information go into the reports?
Who is doing the preparation, and what does this process look like?
Are people reviewing the detailed information or just the summary information?
How much time do you spend preparing for each meeting?
What about the general report structure? Does it look like1989or 2021 report? Sometimes the way a report is presented could make a difference.
Then look at the contents of the reports and ask a few more questions:
IS YOUR PROCESS AUTOMATED?
If there is a more efficient
or automated way of
carrying
out this process
,
and you can
somehow automatically generate your rep
orts, y
ou sh
ould
be taking advantage of t
his.
We’ve worked with organization
s
to automate their process and
save
75% of the time it takes to create their reports
. Cl
earPoint is not the
only solution, but we
do enco
urage you to take advantage of some sort
of management reporting software to help you g
et
the job don
e more
effectively and efficient
ly.
If you’re interested in talking with one of our experts to see
if
ClearPoint is
the right option to automate your
process, request a demo.
Ask a few questions like:
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CHAPTER 1: ANNUAL PLAN REVIEW AND REFRESH
When looking at the reporting process you should also consider how it is documented, and whether or not it is run with fidelity. Be smart, and ensure you always have people to act as backups who can get the job done if one person leaves or is sick. If you are relying on one or two people to manage and carry out the entire reporting process, you will have nobody on deckto pick up the pieces when necessary, which will ultimately lead to your entire process falling apart. To avoid this, make sure your organization is set up in a way that, if for some reason you lost your reporting team, your organization could function without skipping a beat when it comes to executing your annual plan.
Step 4: Communicate Changes To Your Organization
You’ve completed your annual plan review and updated your plan. Now what? It’s time to focus on creating organizational buy-in! Just because you and your team understand and support the updated annual plan doesn’t mean the rest of your organization or division has fully embraced these changes.The next step is to effectively communicate the updates and their implications to the broader organization. Ensuring that everyone is aligned with the updated annual plan will help keep your team on track and working cohesively toward your objectives. This alignment not only improves execution but also brings your organization closer to achieving its high-level goals. Clear communication and collaboration are key to turning your reviewed annual plan into a blueprint forsuccess.
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There are several ways to effectively communicate updates from your annual plan review, and the best approach will depend on your organization’s structure and culture.One of our clients, a large financial organization based in New York, demonstrated that communication is the key to success when rolling out updates to their plan. After reviewing and refreshing their annual plan, they knew alignment across all levels of the organization was essential to achieving their goals. Their first priority was gaining support for the updated plan and ensuring it was understood organization-wide. To achieve this, they implemented a multi-channel communication strategy, using videos, progress reports, brochures, posters, and their internal corporate social network to share updates. Key stakeholders were provided with discussion guides to foster ongoing conversations about the plan. Additionally, they distributed journals to every employee featuring the organization’s updated corporate strategy map inside the cover, keeping the plan top of mind. To celebrate the rollout of the refreshed plan, they even imprinted their strategy map onto a cake, making it a memorable event.This integrated approach ensured that updates to the annual plan were not just communicated but also embraced as part of the organization’s core culture. Communication is often the most overlooked step in the plan review process, but as this example illustrates, it is critical for creating buy-in and momentum to execute your updated plan effectively.
As you finalize updates to your annual plan for the upcoming year, it’s essential to determine how to manage your current plan for the remainder of the fiscal year.Should you continue tracking current measures until the new plan takes effect? The answer varies, but we can share best practices from clients who excel at annual rollovers.One client, a large western utility, has streamlined their process to manage this transition smoothly. With over 10,000 employees and multiple divisions, they rely on a Process Reengineering Team (PRT) to oversee planning and act as a liaison across departments. The PRT uses a standardized template distributed at year-end to capture updates for the upcoming year while ensuring the current year’s measures are tracked and reported.This organized approach allows the utility to effectively close out the current plan while preparing for the next, ensuring alignment and momentum during the annual rollover. It’s a model any organization can adapt for success.
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CHAPTER 2: MANAGING YOUR ANNUAL PLANS SIMULTANEOUSLY
CHAPTER 2:
MANAGING
YOUR CURRENT AND
UPCOMING ANNUAL
PLANS SIMULTANEOUSLY
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CHAPTER 2: MANAGING YOUR ANNUAL PLANS SIMULTANEOUSLY
The template, a simple Excel file, helps departments evaluate their annual plan by detailing elements such as measure descriptions, comparisons, evaluations, and whether they should be entered into ClearPoint. Measures may be retired, adjusted, or left unchanged, with retired measures archived for future reference.Once updates are finalized, reports and briefing books are adjusted to reflect the upcoming year’s plan. This structured approach ensures efficient management of the current and future plans, a method that works well for organizations of all sizes. For instance, the utility reports on all current-year measures through the year’s final month, even if changes are planned for the next year, ensuring consistency for stable business models.
If your organization’s priorities are shifting significantly, you might need to stop reporting on certain measures before year-end. The key is to adopt an organized rollover process to evaluate and adjust your plan effectively, setting the stage for success in the year ahead.
Example Template:
We know the annual plan review process can be challenging for many organizations. Our hope is that this guide helps make your annual review at the end of each fiscal year not only streamlined and straightforward but also thorough and effective.Remember, we’re here to partner with you throughout this process. Whether you need someone to bounce ideas off or require more hands-on guidance, we’re ready to support you.With years of experience, we’ve seen what works and what doesn’t. Our clients have conducted thousands of annual plan reviews, and we’ve helped them stay focused on their goals and strategies.Don’t be intimidated by the annual plan review process! Embrace it, and feel free to turn to us for assistance along the way. Reach out to us anytime at support@clearpointstrategy.com with questions or feedback. Thank you for choosing ClearPoint, and best of luck with your annual planning journey!
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CONCLUSION
CONCLU
SION
REVIEW VISION, MISSION, AND VALUES:
EVALUATE INTERNAL AND EXTERNAL FACTORS:
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Elements toupdate
Current state
How far along are you in your strategic plan?
Factors affecting your strategy
Changes
Five Forces
Changes that could impact your annual plan
Competition
New Entrants
Suppliers
Customers
Substitution
s
REVIEW OBJECTIVES:
REVIEW MEASURES:
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QUICK REFERENCE GUIDE
Objectives
ValidateOwnerChanges
Measures
ValidateOwnerChanges
Initatives
ValidateOwnerChanges
REVIEW INITIATIVES:
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Update reporting calendar. Remove unneeded information from reports. Add new information to reports. Update structure of reports.
Decide what changes need to be communicated to whom. Create communication materials.Distribute materials and make yourself available to answer questions.