Brand Positioning
How to Carve Your Presence in the Market and Make It
Resonate
The brand is the heart of your business. This metaphor conveys a powerful truth that is
increasingly relevant in the face of an ever-changing business climate. Because in essence, it
assumes that ‘the heart’ is what makes everything else tick. As long as it keeps pumping, it brings
everything to life.
And since the heart will always be relevant to the human experience, why should we expect
anything else from the business world? To extend this ‘heart’ metaphor even further, let’s ask the
important questions: what brings a brand to life in the heart of the consumer? It’s brand
positioning.
Source Photo by ready made from Pexels
Essentially, your brand positioning is a statement that dictates how your brand is perceived. It
should be tied to your product features but it must go beyond this — it should encompass what
you stand for and the promise you make to your audience.
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