Made with Xara Cloud | Last updated 14 October 2020
Brand Imagery and Mockups
When in Doubt, Start from a Branding Mock-up
Drawing up your brand imagery can sometimes be described as shooting in the dark. You abide
by the rules and do everything right, but the elements might not add up. Just like some cannot
see a Pollack painting from all the drips and splashes, you might not be able to perceive the
bigger picture that is supposed to draw all the elements into a consistent whole.
And this is when a branding mockup could put everything together. It adds all the elements from
your brand imagery next to each other so that you can easily spot if there are any disconnects
and address them accordingly. A mockups also provides a realistic view of all your branding
elements before they go out into the world. So you can easily assess your efforts and see them
from the consumer’s point of view.
The branding mockups can include all the elements you use for your brand: from the price tags
on your products to the business cards, product catalog to flyers or social media designs. Use
them to revise your branding collateral and conduct changes in a timely manner.