Brand Stationery
The understanding Importance of Brand Stationery
You know how they say that no detail is too small? It might be a cliché, but who cares if it drives
real results, right? There is an underrated value in the little bits and pieces that make up our daily
interactions and could influence our perception of things. Small acts of kindness, a smile from a
customer care representative, or a compliment from a stranger. These small details do not
change much in the grand scheme of things, but they have the power to turn our day from good
to great. Or from bad to good.
And if there is much value in paying attention to details, how can we apply the same principle to
our branding strategy? Where do the details reside? In the brand stationery, of course.
The reality is that a lot of brands actually overlook this aspect of branding and the impact it
could have on future customer interactions. From letterhead paper, pamphlets, or business
cards, each stationery element needs to be treated with care in order to enhance the overall look
and credibility of a brand. So let’s dive deeper into the subject of brand stationery and uncover
why brands should be paying attention to it.
The Benefits of Brand Stationery
Made with Xara Cloud | Last updated 14 October 2020
Made with Xara Cloud | Last updated 14 October 2020
not part of the discussion. Handing out a branded notepad or calendar stands to show that you
appreciate your prospects and business partners. In turn, these items could be visible in their
close circle and help you drive better brand awareness and recognition in the marketplace.
Common Brand Stationery Examples
There are plenty of ways to get in front of your audience with customized stationery. Here are just
a few examples you could use in your branding efforts.
Pens
Never underestimate the utility of a pen. We do a lot of things digitally, but a pen always comes in
handy whenever we need to take notes during a meeting or conference, prepare business
transactions, or provide our signature. Because they are highly-used by customers or employees,
branded pens could be a good choice for your brand stationery efforts.
Notepads
Notepads are one of the most popular approaches to branding your stationery. And for good
reason — they are useful and practical. And if you add an eye-catching design to them, they can
quickly become a favorite stationery staple. In addition to its utility, you can also use some inside
pages in the notepad to advertise your products or services and drive more customers to your
business.
Postcards
In our digital-first economy, there is something special about receiving a direct mail postcard.
They could be used to show appreciation to your customers or drive a promotional initiative. And
the best part is that your activity can be kept under the radar, as no competitor will be able to
track your direct mail campaign. If you plan a big promotional campaign through postcards, you
can test it first with a small group of people. Based on the results, you can mail them to a larger
group and grow your deals and offers.
Letterheads and Envelopes
The letters you send to your prospects and business partners are mailed on behalf of your