While driving, if you only focus on what’
s dir
ectly in fr
ont of you, you
run the risk of missing the truck that’
s about to sideswipe you. The
same is true for businesses: you need information that’
s compiled
fr
om acr
oss your company
, not
just fr
om data sour
ces that ar
e imme-
diately available (in your office, department, or
on your fl
oor)
so you
can see the whole pictur
e of what’
s going on in your organization. The
same information that’
s difficult to gather acr
oss the organization
can be e
ven mor
e difficult to organize str
ategically if and when it’
s
compiled.
Dashboar
ds ar
e useful tools for pr
esenting
big d
ata—you
can slice and
dice small pieces of data numer
ous way
s
and still
find
ne
w thin
gs to
talk about. Ho
we
ver, management r
e
vie
ws hinge on
wide d
ata—d
ata
that lives in sour
ce systems acr
oss the company
, plus emails, manage-
ment insights, and other factors. It’
s important to r
ecognize that a
dashboar
d may n
ot have a wid
e-enough
scope; wide
data needs to be
able to be link
ed
conte
xtually
, not
just pr
esented i
ndepend
en
tly
.
Some or
ganizations try to have multiple
dashboar
ds: one f
or
financials,
one for customers or stak
eholders, one
for oper
ations, and on
e for
HR. These disconnected dashboar
ds will r
esult in a disconnected or
ga-
nization because you will be making decision
s
indepen
dent of
each
fun
ction and
not optimiz
ing decision
s for the enti
r
e or
ganization
.
4
W
HEN YOU’RE LOOKING
AT WIDE DATA
Looking
at
the big picture requires a special lens.