Strong branding not only helps you become the employer of choice for top-professionals, but
also contributes to higher employee engagement and retention. And engaged employees are
likely to speak highly of you as a business, which could turn them into brand advocates.
Good Branding — How Can You Measure It?
Your brand is about what you want your business to represent. You put your business story and
core values at the heart of the business in order to let your brand shine through and create a
vivid image in the minds of the consumers.
Now, you’ve seen what you can do with a strong branding strategy. But how can you measure
the progress within your organization? How do you know if your brand is set to conquer the
masses and become top of mind? In short, how can you justify why is branding important? Here
are some of the indications:
✓ Higher logo recognition
✓ Increase in direct contacts
✓ Faster close rates
✓ More engagement on your social media channels
✓ More job applications
✓ Higher customer retention rates
Ultimately, the benefits of being brand-focused will help you amplify your business and
consolidate your presence on the market.
Made with Xara Cloud | Last updated 14 October 2020 | www.xara.com