Brooklyn Seller's 2025 Digital Listi
ng Launch Checklist
By Peter Mancini | Pen Realty | #
ASignature
Experien
ce
1. V
isual First Impressio
ns
[ ] Schedule professional HD
p
hotograp
hy
[ ] Film a cinematic video w
alkthrough
[ ] Create Instagram Reels & Faceb
ook content
[ ] Stage rooms to p
hotograp
h beautifull
y
2. Platform-Ready Ma
rketing
[ ] W
rite a compelling listing description
[ ] Optimize for Zillow
, Realtor
.com & MLS
[ ] Customize captions for Instagram, Li
nkedIn, and Pintere
st
[ ] Use high-res branded grap
hics for social po
sts
3. Email Outreach Prep
[
]
Seg
ment
active
buyers
in
the
Pe
n
Realty
databa
se
[
]
Prep
are
a
laun
ch
email
with
visu
als
+
call-to-actio
n
[ ] Cre
ate email pre
view for agent/broke
r n
etwork
[ ] Include local highlights a
nd prope
rty feature
s
4. Local Exposure & Netwo
rkin
g
[ ] Notify trusted Brooklyn real estate ag
ents
[ ] Share with community partners & b
usiness grou
ps
[ ] Include listing in Pen Realty's monthly n
ewsletter
[ ] Prep materials for in-pe
rson open ho
uses
5. Show-Ready Checklist
[ ] Deep clean and declutter the entire
h
ome
[ ] Depersonalize livin
g spaces (remove
p
hotos, valuabl
es)
[ ]
Address minor repairs and curb appeal upgrades
[ ] Use our Photo & Showin
g Day Prep Guide
Brooklyn Seller's 2025 Digital Listi
ng Launch Checklist
By Peter Mancini | Pen Realty | #
ASignature
Experien
ce
6. Down
load & Share
[ ] Download the Fu
ll Seller's Guid
e
[ ] Support Caring
Kind NYC
[ ] Share the Blog Post